Just a stone’s throw from the Devon border and boasting both gorgeous beaches and a thriving cultural hub is beautiful Bude. Whether you come for the day or stay a few, you can expect one of the warmest welcomes in the costal South West of England.
VisitBude is the tourist information online hub for the areas in and around Bude, their website showcases over 300 different holiday cottages, B&B’s, houses, lodges, campsites, hotels and apartments. And provides information on everything on offer in the town, from restaurants to surf lessons.
SeeLocal used the assets provided by VisitBude to create a set of display ads to market on all platforms and used keyword arrangements, copy and landing pages to develop a unique campaign to entice potential sign-ups. CampaignGuardTM closely monitored the performance of each ad, its audience and visibility to swiftly determine the best performing areas and assets so they could be prioritised. All these factors contributed to the campaigns eventual resounding success, the results of which you can see below.
VisitBude ran a campaign with SeeLocal focused on acquiring sign-ups for a competition they were running. Below are the main goals they wanted to achieve with their campaign:
Produce sign ups for the competition
Promote the town
Increase traffic to the VisitBude website
Here are the key results from VisitBude’s campaign, The results are, without pretence, fantastic. The progress of the campaign in all aspects has been excellent. Taking a keen look at the top line figures below reveals a click-through rate of around 10 times the industry average. An impressive feat in itself, however a succinct and clear ad with a transparent and appealing end goal lead to a phenomenal conversion rate, around 100 times the the industry average.