About Newcastle Falcons Business Club

 

Established in 1877, Newcastle Falcons are an English rugby union team that plays in the RFU Championship. They engaged with SeeLocal to help promote a new business club. The aim was to establish new members to this exclusive club, that offers networking, brand awareness, and business development opportunities for companies from across the North East.

The campaign

 

SeeLocal created a set of display ads featuring the main details and headline speakers to promote the event. The sophisticated platform and targeting technology displayed the ads to relevant business decision makers within the locality of the event and retargeted those who had previously visited the site.

Campaign goals

Here are the main goals that Newcastle Falcons Business Club wanted to achieve with their SeeLocal campaign:

 

Promote Business Club with local business owners

 

Generate Business Club sign-ups

 

Create awareness of Newcastle Falcons as a business enabler

Campaign results

Here are the key results from Newcastle Falcons campaign. Using effective display advertising and targeting technology to discover, capture and retarget local business owners SeeLocal created multiple touch-points to keep interested parties engaged. The campaign performed exceptionally, with a click-through rate 3 times the industry average (0.4%) and a conversion rate 30 times the average (0.2%). The end result was a great one for the Falcons with an ROI of 1141%!

146,637

Ads shown

2,108

Ads clicked

1.44%

Click-through rate

133

Membership sign-ups

6.31%

Conversion rate

£140

Membership value

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