About Mytime Active

Mytime Active run lifestyle preventative health services across the UK and leisure centres in the London borough of Bromley. They aim to improve the wellbeing of their customers and communities through well managed, accessible and good value leisure, golf and health services, believing everyone has the right to a healthy lifestyle, and giving them the chance to ‘feel amazing’.

The campaign

For each campaign, SeeLocal created a set of display ads showcasing the services Mytime Active have to offer. The platform and targeting technologies displayed these ads to relevant audiences, in these cases mostly parents of younger children and those looking to hire space for weddings or birthdays, within the locality of the branches Mytime Active use. The targeted local customers, having clicked on the ads, were taken through to a corresponding landing page on Mytime Active’s website.

Campaign goals

Here are the main goals that Mytime Active wanted to achieve with their multiple SeeLocal campaigns:

 

Increase venue hiring

 

Promote children’s swimming lessons

 

Generate more junior gym memberships

Campaign results

Here are the key results from Mytime Active’s campaigns. The click-through rate of over 0.6% was above expectations for this this sort of campaign. With an average young persons gym membership having a value of around £270 per annum, the SeeLocal campaign generated a potential £67,500 worth of new customer leads. A great ROI from the campaign spend!

1,114,306

Ads shown

6,973

Ads clicked

257

Conversions

3.69%

Conversion rate

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