Who?

McDonald’s are a fast food giant with restaurants in over 36,900 locations worldwide. The first UK restaurant opened in London in 1974 and there are now over 1,270 restaurants in the UK alone.

What?

SeeLocal helped a selection of McDonald’s restaurants in the Banbury area to generate local awareness and promote voucher offers from the breakfast and main menu.

How?

Replicating the offline vouchers, SeeLocal created a set of display ads promoting the meal deals that were fully responsive across all devices and  networks. The sophisticated platform and targeting technology displayed the ads to relevant target audiences within local areas to the restaurants and to those who had previously visited the site.

Qualified local customers clicked on the ads and were taken through to a conversion optimised McDonald’s landing page created by SeeLocal; this captured customer details and gave access to the offer voucher that customers could then go in-store and show to receive the deal.

The results

Here are some top line stats from one of McDonald’s best performing campaigns:

49,160

Ads shown

206

Ads clicked

92

Voucher downloads

44.46%

Conversion rate

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