Voted Production Company of the Year at Edinburgh TV Awards 2018, CPL is one of the most successful independent production companies in the UK. They’ve got an impressive portfolio of hit shows for main UK broadcasters.
The initial campaign was a real challenge as the name for the show had not yet been confirmed and, initially, we were not able to disclose the broadcaster. SeeLocal tested multiple ad designs, copy and landing pages. CampaignGuardTM closely monitored the performance of each ad to determine the best performing creative so it could be prioritised. It went so well they commissioned another campaign for the second series.
CPL ran a campaign with SeeLocal focused on aquiring sign-ups for a new show they had in production, Married at First Sight, for Channel 4. Below are the main goals they wanted to achieve with their campaign:
To build programme awareness
Generate interest in the show
Recruit participants for the show
Here are the key results from CPL’s campaign, These results, as well as the success of the show, reflect well on the progression of the campaign. With over 8,000 clicks-through to the landing pages set up by the company, creating 142 potential contestants, all of the eventual contestants in series one of the show originally found it via the adverts from SeeLocal.