Voted Production Company of the Year at Edinburgh TV Awards 2018, CPL is one of the most successful independent production companies in the UK. They’ve got an impressive portfolio of hit shows for main UK broadcasters.
CPL first approached SeeLocal in 2013 to help generate sign-ups for their brand-new show, Married at First Sight for Channel 4. Due to the success of the first campaign, CPL Productions ran another campaign for the second series.
The initial campaign was a real challenge as the name for the show had not yet been confirmed and, initially, we were not able to disclose the broadcaster.
SeeLocal tested multiple ad designs, copy and landing pages. CampaignGuardTM closely monitored the performance of each ad to determine the best performing creative so it could be prioritised.
Here are some top line stats from CPL production’s campaign: