About LeisureCentre.com

LesiureCentre.com is the online home of the services of Parkwood Leisure Ltd. including both the leisure centre and theatre arms of the company as well as its partners. Since 2014 SeeLocal have worked with Parkwood Leisure to help grow their 80+ health and fitness facilities across the country.

The campaign

Over the past 5 years Seelocal has worked closely with Parkwood Leisure to advertise group-wide offers and promotions as well as with individual facilities to help achieve their own marketing goals. A big part of the successes we enjoyed with the marketing they received from us was down to CampaignGuard™. Over time it grew to understand and adapt to each centre’s needs and the local audience it was targeting, allowing us to create highly specific and well tailored advertising.

Campaign goals

Since they began using SeeLocal in 2013, LeisureCentre.com have run multiple campaigns, below are the main goals they wanted to achieve:

 

Promote open days and events

 

Generate new memberships

 

Advertise offers and promotions

Campaign results

Here are the key results from one of LeisureCentre.com’s latest campaigns, These results reflect a group wide campaign that ran across multiple centres with an average monthly membership value of £36 the seelocal campaign generated around £280,000 worth of new membership a considerable return on investment from the £9,999 campaign spend

1,467,511

Ads shown

19,730

Ads clicked

653

Conversions

2700.28%

ROI

£36

Average membership value

£280,000

Total sales value

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