About Isle of Wight Flowers
The campaign
SeeLocal created two sets of display ads around each event, showcasing the most popular products and benefits of purchasing through Isle of Wight Flowers.
The sophisticated platform and targeting technology displayed the ads to relevant audiences; gender, age marital status dependant, within the target locations and to those who had previously visited their website.
Campaign goals
Over several years Isle of Wight Flowers ran multiple campaigns with SeeLocal, below are the main goals they wanted to achieve with their campaigns:
Generate local awareness of the business
Increase sales for Valentine’s Day
Increase sales for Mother’s Day
Campaign results
Here are the key results from Isle of Wight Flowers’ campaign, Given the challenges of operating a relatively seasonal business within such a gated and tourist dependant location created a unique challenge for the campaign. Having, comparably, shown ads numbering over two-thirds the population of the island, a good click through of 0.4% utilising wise targeting strategy and CampaignGuardTM, with even a modest investment and stiff competition the results were pleasing for the owners.
91,858
Ads shown
363
Ads clicked
20
Conversions
5.50%
