About Horrible Histories
SeeLocal created a set of display ads that replicated the artwork, featuring famed illustrator Marin Brown, provided by Horrible Histories to promote the event. The sophisticated platform and targeting technology displayed the ads to relevant target audiences within the target locations and to those who had previously visited the leisure centre website.
Magnet Leisure Centre ran a campaign around their Horrible Histories stage productions from the Birmingham Stage Company via SeeLocal, below are its main campaign goals:
Promote their run of performances
Create brand awareness with a new young historians
Increase local knowledge of the leisure centre theatre
Here are the key results from Magnet Leisure Centre’s campaign. A high conversion rate, coupled with the near 10% of these who went on to book directly as a result of the ad lead to a successful campaign, the Leisure centre’s events manager stating “SeeLocal was an easy, reliable service. Weekly detailed updates were given and one-to-one phone service if necessary. Our event was a success so we will be using them again.”