Who?

Part of the leisurecentre.com group, Magnet leisure centre are a multipurpose complex. Not only do they have a huge range of health and fitness facilities, but they also have a theatre where they regularly host events for the local community.

What?

Magnet leisure centre use SeeLocal on an on-going basis to promote their upcoming events to the local area. In particular their popular Horrible Histories Live on Stage events which are performed by the Birmingham Stage Company.

How?

SeeLocal created a set of display ads that replicated the artwork provided by Horrible Histories to promote the event.The sophisticated platform and targeting technology displayed the ads to relevant target audiences within the target locations and to those who had previously visited the site.

“SeeLocal was an easy, reliable service. Weekly detailed updates were given and one-to-one  phone service if necessary. Our event was a success so we will be using them again.”

Jonny Walker, Event manager at Magnet Leisure Centre

The results

Here are some top line stats from Magnet Leisure Centre’s Horrible Histories campaign:

55,814

Ads shown

447

Ads Clicked

12

Additional attendees

44.21%

Conversion rate

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