Facebook adds a click to WhatsApp tool, could this affect your marketing strategy?

Facebook is changing the world of digital marketing and has bought out a tool that allows advertisers to use ads that users can now click on to open a chat on WhatsApp. This tool will help advertisers to expand targeting and therefore increase the chances of people sending a message.

So how does it work…?

With this update advertisers can create news feed ads with a call-to-action button that users can select to open a WhatsApp chat with the business. This call-to-action button appears at the bottom right of the ad. To be able to use this function advertisers must have both a WhatsApp business account which must also be connected to Facebook ads manager.

The benefits…

The benefits of this click to WhatsApp tool makes it easier for users to communicate with businesses in a more personal manner without the hassle of a phone call. Companies with WhatsApp business have access to multimedia messaging including, free calls, free international messaging, and group chats. It also offers customisation and quick replies to the customer. This new tool benefits the business by making them more discover-able and accessible to their audience.

Whats in it for marketers…

With Facebook’s click to WhatsApp ads, marketers can initiate conversations with potential consumers through an encrypted platform. In addition to being able to message consumers, this new ad campaign will also show traffic, conversions and post engagement.
Facebook have also announced that they have plans to roll out WhatsApp ads in the app’s status feature this year, however they have not yet announced a specific time frame for when this might come into action.

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