Part of the Europcar Group, Europcar is the European leader in rental vehicles and operates in over 130 countries and territories across the globe. The other main brands within the group are GoldCar, InterRent and Ubeeqo.
SeeLocal drove traffic to the car rental pages with offers on the vehicles available and CampaignGuardTM was active on their campaigns, optimising the campaign click-through and conversion rates to increase overall return.
Europcar works with SeeLocal to target their independent business traveller audience and increase car rentals for commercial audiences. Their main goals include:
Increase online visibility
Increase commercial car rentals
Here are some top line stats from one of Europcar’s best performing campaigns: