About Europcar

Part of the Europcar Group, Europcar is the European leader in rental vehicles and operates in over 130 countries and territories across the globe. The other main brands within the group are GoldCar, InterRent and Ubeeqo.

The campaign

SeeLocal drove traffic to the car rental pages with offers on the vehicles available and CampaignGuardTM was active on their campaigns, optimising the campaign click-through and conversion rates to increase overall return.

Campaign goals

Europcar works with SeeLocal to target their independent business traveller audience and increase car rentals for commercial audiences. Their main goals include:

Increase online visibility

 

Increase commercial car rentals 

 

Campaign results

Here are some top line stats from one of Europcar’s best performing campaigns:

451,291

Ads shown

1,417

Ads clicked

137

Conversions

10.41%

Conversion rate

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