For The Love of Marketing

Online Marketing Pick-Up Lines

via GIPHY

It’s Valentine’s Day and if you’re not feeling the love yet, don’t worry – we’ve got something to make you smile. We’ve spent the morning looking for the cheesiest, nerdiest and, importantly, most hilarious digital marketing pick-up lines out there and we’ve found some corkers… Here’s our 10 favourites!

    1. Is your name Google? Because you have everything I’m searching for.

via GIPHY

    1. There is no frequency cap on how often I think of you.
    2. How would you like to make a 301 redirect to my heart?
    3. Is your name wi-fi? Because I’m feeling a connection.
    4. You must be a paid media expert, because your cookies keep me coming back for more.

via GIPHY

    1. Girl, I don’t need to do any A/B testing with you.
    2. You could spam me all night and I still wouldn’t unsubscribe.
    3. You must be an in-bound marketer because you sure attracted me!
    4. All conversion paths lead to you.

via GIPHY

  1. Baby, you can give me a call-to-action any day

So, there you have it! Get testing them out on your colleagues – you never know, you might even score a date!

via GIPHY

All our love, SeeLocal

Google Shopping Ads Being Used To Display Products On YouTube

YouTube has been a major part of the Google network for some time now, and Google AdWords has always been a key feature within it. Adverts display before or during videos, are shown on the sides of the screen, and even questionnaires and surveys can be shown to viewers before they watch a video. Allowing ads to display online during YouTube videos has already been a highly successful new format, allowing longer video adverts and emphasising the usefulness of shorter, snappy adverts. But Google is always looking for better ways to implement their AdWords features into a video, and new features have been tested and implemented that can be a huge boost to local online advertisers such as SeeLocal.

Back in May 2015, Google began integrating their Shopping Campaign adverts into YouTube, creating a layout that meant that products included in the YouTube video were shown along the right side of the video. This was a very useful addition for brands and retailers to advertise specific products alongside their videos, but now Google has been preparing for the release of a new format of Shopping Ads on YouTube. The implementation of shopping ads below a video is a boost for local business marketing as it offers a fresh way to attract a relevant audience to your website, and an audience is more likely to make a snap purchasing decision if they know the store or website they’re buying from is local.

The more traditional style of Google Shopping adverts that people are used to are the carousal format on the search engine, but people have spotted this traditional style of shopping ad appearing below YouTube ads recently. Back in November 2016, this format was spotted by users in Denmark, with shopping ads appearing below Bruce Springsteen videos, and ads for cleats appearing under soccer cleat product reviews. The ads didn’t show for all users, and it most likely is a preliminary test being done before rolling the feature out to a larger audience. When these features are implemented, SeeLocal and other local digital marketing firms will find them very useful in reaching a more locally based audience using a very wide-reaching method. Millions of people watch YouTube videos, so the feature will reach a huge and varied audience, and this audience is more likely to make a conversion when they are attracted to the products being shown on the video itself.

Google has also implemented another shopping feature onto YouTube in the form of TrueView, allowing advertisers to show products directly from their Merchant Centre shopping feed on the YouTube video page. Once again, these adverts appear below the video itself and show off specific products related to the video being shown. Google automatically selects videos on which to feature these shopping card, depending on their title, descriptions, and various other attributes. Dynamic Remarketing has also been introduced for this feature, allowing people watching YouTube videos to see your products provided they have already visited your website before.

Youtube is one of SeeLocal’s many networks. Contact us today to find out how SeeLocal’s digital marketing platform can benefit your business.

Google AdWords Updates To Keep In Mind In 2017

Google AdWords is constantly evolving and changing to adapt to the modern world of marketing. Each year, new features like Enhanced Campaigns and Expanded Text Ads are implemented to try and improve the AdWords experience, and in 2017, there are a number of updates that can aid any online advertiser. SeeLocal is a local advertising company, so we have a keen interest in any updates that can improve our local online display advertising, such as the updates below:

A major theme that has gradually been moving forward is a change in how search ads are targeted. More often, search ads are more focused on a specific audience rather than on keywords, as the rise in machine learning and voice search renders keywords less vital, with digital marketing poised to focus more on semantic and contextual information to target a specific audience rather than a keyword. This will be important for SeeLocal to adapt to as keywords are a key part of our online advertisement strategy, but as we have adapted to the ever-increasing use of mobile and tablet devices for online advertising, we can also adapt to new voice and context searches.

  • Google will be introducing a feature called Life Event Targeting to YouTube and Gmail, targeting people who are making searches based on huge life events such as weddings or graduations, making it easier for these people to find particular products or services that are related to the event they are facing.
  • YouTube will be able to use Location Extensions similar to the ones that AdWords uses. This will be a huge help for local advertising firms such as SeeLocal as it allows a relevant audience to not only see your ad on YouTube but to also see if your business is located near them, and where it is.
  • Mobile advertising is a huge industry now, but it requires grabbing the customers attention far quicker than advertising via a desktop. Literal seconds can be the difference between a click and a conversion, and Google is introducing AMP landing pages to ensure that loading times for webpages are improved, including special display ads for AMP landing pages that load up to 5 seconds faster than regular display ads.
  • Google is planning to merge Google Optimise with Google AdWords, giving advertisers a method of creating new versions of their landing pages for mobile devices and applying them to their ad campaigns without any coding needed. This has the potential to be a huge improvement and offer a far easier and simpler way for SeeLocal to reach mobile customers.
  • Google Attribution is a new feature being created that focuses on directly attributing conversions correctly. Rather than simply telling you how many conversions there have been, advertisers will be able to see exactly what actions led to that conversion. This will make it far easier for SeeLocal to tell you exactly where your conversions are coming from, letting us know where best to optimise the ad campaign to generate conversions and letting you know where the majority of your profits are coming from in your business.
  • Google Assistant is being optimised for voice searches, allowing voice actions to lead to faster conversions and website searches. Combining mobile and voice searches may well lead to the next big boom in digital advertising, so you can be sure SeeLocal will be keeping a close eye on this as it improves and develops.

We ensure that we are up-to-date on all search engine updates, to make sure our online marketing campaigns are as efficient as possible. For more information on what we have to offer, contact us today.

Facebook Ads Are About To Get A Whole Lot Smarter

Facebook have recently announced that marketers will be able to target entire households instead of single members. This announcement has been created from the idea that the relationship between each member in a household provides useful information on purchasing decisions. This could be considered as an additional angle for businesses to reach their target audience. Let’s have a look at some of the examples:

  • During the Christmas holiday period, parents might want to see ads displaying gifts that their children might have an interest in.
  • Families usually travel together. Travel ads could be aimed at each member to inspire their choices.
  • There may be a shared interest within a household, therefore marketers can try to inspire repeat purchases and buyers from one household.
  • On the contrary, some products are only needed once in a household. For example if someone has purchased a sound system for the house, then other members are less than likely to buy another for that house.

This means that Facebook are able to use your information to understand your family relationship and try to influence your buying decisions as a group rather than individually. You can decide to opt out of these ads though by simply removing yourself from the “member of a family-based household” section within the ad preferences category, (Settings>Privacy>Advertising).

As well as this, Facebook are also going to begin displaying dynamic ads. These are adverts that display on-video content, acting as a supplement for an image. As well as this, they are allowing overlays to be added to these ads which allow for extra information to be added. Video is seen to be a greater movement on mobile devices as more and more people are using mobile devices to make purchases.

These advertising updates have been released in the US are set to be released elsewhere in the next coming year!

SeeLocal uses Facebook as one of our main local display advertising networks. By having access to the household data and by having the ability to use dynamic ads it allows us to enhance your online marketing campaign. For more information on our online advertising platform, contact us today.

How to Generate Momentum for Your Event

There’s a great deal of stress involved in setting up an event. Besides the hassle of arranging the event, preparing the locations, and organising ticket sales, there’s the fear that you’ll go through all the trouble and find an empty audience at the end of it all. SeeLocal understands your worries, and we’re committed to helping your event be as successful as it can possibly be through local online display advertising, ensuring that the local community is aware of your event and will be showing up to take part. We have experience dealing with advertising events, such as the Horrible Histories stage event for Magnet Leisure Centre, and we can guarantee results.

The focus of the Horrible Histories campaign was to generate Brand Awareness, ensuring that the audience would see the adverts and come to the event. With SeeLocal, you can choose yourself what the goal from your campaign should be, whether it’s to generate brand awareness, sales, clicks, sign-ups, or anything you want, and we will design a campaign based around this at the best cost for you. SeeLocal works with you to ensure that you achieve your goal, no matter what that goal is.

SeeLocal’s sophisticated platform allows us a greater level of audience targeting than other digital marketing firms. We can target audiences based on a huge variety of factors, such as location, age, interests, and more. For Horrible Histories, we made sure to target parents looking for a day out with their kids, and had shown an interest in children’s literature and books, and Horrible Histories in particular. We also use Radius Targeting to ensure only people in the local area are being targeted with adverts, meaning the ads were showing only to a radius around Magnet Leisure Centre and impressions weren’t being wasted on an audience that was too far away to come to the event.

Our expert advert designers provided detailed and relevant ads for the campaign, using artwork provided by Horrible Histories themselves to create a set of appealing images that included a clear call-to-action and relevant information all at once. SeeLocal uses relevant images from the clients themselves or we can find the images on our end to create ads that appeal to our target audience and result in the highest click-through rate. We make sure to customise the ads to fit the required sizes so we are able to fit the ads onto any website placement on the Display Network.

The campaign generated over 70’000 ad impressions across the target area, resulting in over 500 clicks. By targeting a relevant and local audience, we made sure that the Horrible Histories event was a total success, and we have continuously been hired by Magnet Leisure Centre to promote their events following our success. As experts in paid media advertisement, we can ensure that your event sees the same success as theirs. Contact us today for more information on how we can make your event the most successful that it can be.

Mobile vs Desktop – Shaping the Digital Future

There is a wave of new tech reaching the market all the time. With new phones, tablets, and gadgets coming out so often, people have more ways than ever to access the internet on the go. As a result, we have seen a huge change in local online advertising as more methods to advertise and reach customers that have sprung up. Older methods change and adapt, and now advertisers are realising how important the mobile demographic really is. Specifically, they’re noticing how important young people using these mobile networks are.

Generation Y, Millennials, whatever you know them as, they’re one of the most important audiences you can appeal to in the modern age of advertising. This is why SeeLocal has worked to not only excel in desktop advertising, but to make gains in the increasingly important mobile market.

The Importance of Young People and Mobile Advertising.

There are multiple benefits to appealing to a younger audience. They have a much wider access to social media, meaning a popular company can benefit from a very healthy online social media presence. They’re known early adopters, often being the first of your audience to take up new offers and products. They can be reached through a far wider range of networks than most audiences who stay to the same few. In terms of a target audience, developing a loyal following of younger customers can be a huge boost to your business. How to generate that audience is another matter entirely. The main thing to remember is that younger audiences aren’t all hanging around on the usual desktops anymore. They’re on their mobiles, and they’re spending money on them.

Make no mistake, mobile advertising is the future. If you aren’t reaching out to this market, you’re missing out on a huge opportunity. SeeLocal has seen how important young audiences and mobile advertising is and we have reached out to appeal to these audiences using new mobile optimised ad techniques.

Desktop advertising revenue is flattening out while mobile revenue is exploding,  Desktop growth saw a growth of roughly 5% in 2015, while mobile growth increased by 66%. With consumers now spending 25% of their time on mobile, in comparison to 22% on desktop, this number looks ready to go even higher. This is why SeeLocal ensures that all our campaigns are mobile-optimised to reach this valuable audience. Our adverts and landing pages are designed to work with mobile devices and deliver ads to this fast-growing market.

Google and Facebook have taken a strong lead above all other ad networks. With Facebook being worth roughly $10 billion in advertising and Google a whopping $30 billion, they are the certain leaders in local internet marketing. SeeLocal focuses their efforts on Facebook and Google marketing in order to take advantage of their high growth and performance, reaching the largest possible audience while doing so. That said, other networks such as Instagram and Linkedin are also generating growing numbers on mobile devices, and SeeLocal is able to run ads and campaigns on these growing networks as well.

One key issue facing both desktop and mobile marketing is the increasing use of ad blockers. The recent boom in local online advertising has not gone unnoticed, and 92% of 3’200 internet users claimed they would consider using an ad blocker. This is why it’s vital to make sure that your online adverts aren’t irritating or distracting consumers. Making adverts that fit the layout and don’t annoy the customer is a difficult act, but it’s one SeeLocal has mastered, generating high quality native ads that fit whatever placement they’re on to ensure that audiences aren’t put off by them while browsing.

Which is more important?

While desktop advertising is still an important part of any online marketing campaign, it’s growth has reached a peak and is not pushing much further past it. Mobile advertising is more recent and has shown far greater growth. Even now there’s time to jump into this fast-growing trend and enjoy the benefits of mobile advertising.

Contact us today and let us help you make the perfect mobile advertising campaign for your business.

How SeeLocal Can Improve Your E-Commerce.

What is E-commerce?

There are a huge variety of businesses that use local digital marketing to improve their results, whatever those results may be. From sign-ups to downloads to brand awareness, companies are using local display advertising to reach their best audience through the help of digital marketing firms such as SeeLocal. E-commerce is also benefitting hugely from local advertising, and SeeLocal has great experience working in exactly this field.

E-commerce, simply put, is the name for commercial transactions being conducted over the internet. Unlike the aforementioned examples, e-commerce is about selling a physical item or product. This opens up a whole new range of opportunities and the issues that come with them, so it’s important that you have an expert team like SeeLocal to help you, ensuring you get the greatest results and the highest return on your investment. SeeLocal has worked with several e-commerce businesses, such as Isle of Wight Flowers, and can be trusted to handle all your local advertising online.

Generating Brand Awareness and Leads.

Isle of Wight Flowers wanted a short SeeLocal campaign to boost extra sales for Valentine’s Day. It is common for e-commerce campaigns to have a set deadline as digital marketing can be a huge boost to sales in the run up to a large event or sale. SeeLocal quickly set up a series of display adverts showing their range of flowers and promoting Valentine’s Day. With an engaging design, the ads catch the customers eye quickly, and the promotion of the deadline pushes them to make a purchase before they forget. We created the adverts in a variety of different sizes to ensure they could fit on the largest number of websites possible, and we used a variety of different ad platforms and networks to reach the widest possible audience.

Sophisticated Targeting and Remarketing.

We targeted multiple ad networks and devices to reach the widest possible audience, all the while only targeting people who had shown an interest in floristry or Valentine’s gifts. Isle of Wight Flowers offers a delivery service, meaning we could target as wide a range as they were willing to deliver, and we used local targeting to reach a relevant audience based only in a location that they could reach and sell to.

SeeLocal also used Remarketing to target customers who had already been on the Isle of Wight Flowers website before, meaning they were targeting a more relevant audience that had already shown an interest in the business before. This also worked to remind previous customers of an incredibly important day without them actively searching for it. It’s likely that customers will make a snap conversion if they are reminded of a deadline and you are offering them a solution.

Can SeeLocal help my business?

This is only one example of how SeeLocal can help your e-commerce business. Whatever you’re selling, from small gifts and goods to huge investments and projects, SeeLocal has a strategy to reach your perfect audience and generate a return on your investment. Contact us today to find out how we can help get you the customers you need today.

Native Ads: How to make your ads look like the publisher.

In-post-image

What is Native Advertising?

Native adverts are ads that look like whatever platform they’re being advertised on. There are many different ways to show off adverts, and you have to make sure that your advert doesn’t look out of place when it’s being shown. For example, a native ad published on Facebook would look like a regular Facebook advert on the news feed, while a native ad on Twitter looks like a regular tweet. When doing local internet advertising, native ads have to seamlessly meld into their environment and not appear jarring or disruptive.

Since native ads are placed on third-party sites, they also have to be contextually relevant and be related to the website they’re on. This makes users more likely to interact with them than some regular banner ad that might have nothing at all to do with the website. According to an article by CMO.com, consumers are 25% more likely to look at native ads over banner ads, and they are looked at with far more frequency.

How do I make Native Ads?

Creating native ads can be challenging as it requires editing your adverts to individually suit whatever platform they’re on. This is a process that SeeLocal can help you with as we manage and edit all our adverts to suit whatever platform they’re on. You need to be professional with native ads, as some customers can feel distrustful and wary with them. Ensuring your ad fits in seamlessly is key to the success of a native advert. Many platforms allow you to craft native ads quite easily through their own system, while others will require you to make edits yourself through researching the platform’s own adverts and designing yours to match them.

How does SeeLocal help me?

SeeLocal manages and creates adverts designed to fit perfectly with the website that they’re shown on. Our advert designers create adverts at the appropriate sizes with a mind on their design, ensuring they suit the ad network they run on. Our campaign managers set the ads up through social media and ad platforms to fit the style and design that is required. We also ensure that the adverts are targeted towards specific keywords and placements that are related to the advert itself, meaning that visitors to the site will only see SeeLocal adverts that appeal to them.

Our Remarketing adverts are also designed with native advertising in mind. They will show in appropriate locations on the site and will never be seen as out of place. We run locally based adverts on lots of platforms such as Facebook and Instagram, and they all are designed to fit in. In terms on content, design, size, relevancy and location, SeeLocal will ensure that your adverts are suiting their publisher and are gathering you the highest return on your investment.

To Learn more about how our local online display advertising platform can benefit you contact us today.

How Local Online Advertising Can Help Generate New Gym Memberships.

Creating interest in gyms seems like a simple job, but there are a lot of factors that you may not consider that will make all the difference. Customers looking for a gym membership are usually willing to take their time and shop around for the best offer, so you need to stand out from the competition and appeal directly to your target audience. SeeLocal has had great success advertising online with gyms and leisure centres, such as Parkwood Leisure Centres, and we can use that expertise to generate great results. Here are some of the methods SeeLocal has used before to generate the best results for gyms all over the country.

Specially Designed Display Adverts and Unique Landing Pages.

For Parkwood Leisure Centre, we created a selection of display adverts that replicated their offline marketing artwork, and designed optimised landing pages for the interested customers to go to. By creating appealing banner ads that clearly showed the offers and key points, customers are drawn to the adverts quickly. When they land on our specially designed and unique landing page, they get a brief and detailed summary of the campaign, and have access to a short sign-up form on the page. The whole process takes only a minute or two, and this convenience and detail means a lot of interested customers are willing to sign up just because of how easy it is to do so.

Sophisticated Local Targeting and Remarketing.

Gym adverts are only of interest to a very specific type of audience. SeeLocal is focused on local online advertising, and uses detailed targeting and keywords to only reach nearby customers who would be interested in signing up to a gym. By focusing on health and fitness keywords, and focusing our ad campaigns locally based on the postcode of the gym itself, we can reach a close audience that is searching for gym related words. This highly increases the click-through rate of the adverts and the chance that the customer will make a conversion. We also create a special Remarketing campaign that directs adverts to people who clicked on the advert before, but left before signing up. The fact that they clicked on the ad in the first place shows they had some interest in the campaign, so directing ads towards them increases the likelihood that they might return and make the conversion.

Adverts on Multiple Platforms.

SeeLocal runs ad campaigns on various different platforms to increase the range of potential customers and the methods that we can get ads across. For example, we run adverts on Google AdWords so that our ads appear in websites on the Google Display Network. We also run adverts on Facebook and Instagram to attract customers browsing social media. We have more detailed methods to reach our target audience, such as Gmail adverts to reach customers browsing their email folder, and Custom Audience lists that can show ads to a specific list of email addresses to ensure we reach your target audience.  SeeLocal has a wealth of experience in digital marketing and we know the best way to reach the best audience, generating huge interest and great results.

If you would like any further information on how SeeLocal can help your health and fitness centre, contact us today.

The Ad Revenue Giants

Both Google and Facebook have managed to attract one-fifth of global ad spend last year, this is almost double the figure of five years ago. In recent years, online advertising has surpassed television adverts as the world’s leading ad medium.

Google is by far the world’s largest advertising platform; it has generated around £61 billion in ad revenue during 2016. This is three times more than then the second largest, Facebook. During 2016, Facebook reportedly generated just over £20 billion. Together combined, the two organisations account for almost 20% of global online advertising spend for 2016, this is up from 16.3% in 2015.

Currently, digital platforms dominate the top 30 ranked for ad revenue generated. As well as Google and Facebook, there are 5 other digital marketing platforms in the rankings, these include Baidu, Microsoft, Yahoo, Verizon and Twitter. In total, the 7 digital platforms generated ad revenue that amounted to around £120 billion in 2016, this accounts for almost one quarter of total ad spend.

Online advertising is a vast market that many companies in a variety of industries hope to tap into. It is important for any marketing campaign to have high visibility, this is so it can reach the relevant audiences online to help maximise your brand. This is where SeeLocal come in, a local online advertising platform that allows you to select where your display ads are published and specify where and who your adverts are displayed to thanks to our advertising technology solution that allows you to select the location and demographic of your target audience. Our digital marketing platform is quick and easy to use, allows for professionally designed and unique landing pages, our campaign guard technology protects your budget and we also offer clear real time reporting.

For more information on SeeLocal contact us today.

Augmented Reality Display Ads: The Future of Display Advertising?

With the rapid growth of the display advertising industry, the fight to create innovative, click-worthy banner ads is on. Advertisers and marketing agencies are always looking to find ways to make their ads stand out from the crowd and as the space becomes more crowded, new ad formats are arising.

For brands with big marketing budgets, rich media ads are already popular. Whilst the dynamic ads may look impressive with exciting animations, they have a lower engagement rate than standard, static ads. According to results collected by Google in 2015, static ads had a 71% higher click-through rate than HTML5/Flash ads.

Despite this, rich media ads show no sign of slowing and developers are already creating new ways to produce dynamic ads that engage with users. Blippar, a mobile augmented reality developer is leading the way with ARDP (Augmented Reality Digital Placement), a new rich media ad format that enables augmented reality experiences, without a dedicated app.

ARDP delivers content to smartphone and desktop cameras when users click or tap digital banners with the embedded format. The ad format is compatible with Android browsers on camera-equipped devices, as well as Chrome browsers on desktops, the company is still currently working on integrating iOS support.

By expanding the capabilities of image recognition beyond the use of an app, Blippar have shaped the opportunity for advertisers to create ads that truly interact with the user. At a recent news release, Chief Operating Officer, Danny Lopez said “The app-agnostic nature of ARDP technology allows agencies and brands across all verticals to take advantage of the power of AR to build rich media experiences at scale and spur deeper consumer engagement”.

Blippar do not currently offer ARDP via their self-service portals, though they plan to in the foreseeable future. Until then, we will wait to measure the success of augmented reality ads; will they be the future of display advertising, or will static display ads continue to dominate? The combination of strong, conversion tested design, relevant imagery and appealing ad copy may sound simple, but is surprisingly hard to achieve. SeeLocal are experts at creating effective, display ads that generate high user engagement and click through rates. For more information, contact us today.