Facebook adds a click to WhatsApp tool, could this affect your marketing strategy?

Facebook is changing the world of digital marketing and has bought out a tool that allows advertisers to use ads that users can now click on to open a chat on WhatsApp. This tool will help advertisers to expand targeting and therefore increase the chances of people sending a message.

So how does it work…?

With this update advertisers can create news feed ads with a call-to-action button that users can select to open a WhatsApp chat with the business. This call-to-action button appears at the bottom right of the ad. To be able to use this function advertisers must have both a WhatsApp business account which must also be connected to Facebook ads manager.

The benefits…

The benefits of this click to WhatsApp tool makes it easier for users to communicate with businesses in a more personal manner without the hassle of a phone call. Companies with WhatsApp business have access to multimedia messaging including, free calls, free international messaging, and group chats. It also offers customisation and quick replies to the customer. This new tool benefits the business by making them more discover-able and accessible to their audience.

Whats in it for marketers…

With Facebook’s click to WhatsApp ads, marketers can initiate conversations with potential consumers through an encrypted platform. In addition to being able to message consumers, this new ad campaign will also show traffic, conversions and post engagement.
Facebook have also announced that they have plans to roll out WhatsApp ads in the app’s status feature this year, however they have not yet announced a specific time frame for when this might come into action.

The Importance of Online Reviews

Online reviews, even for small businesses are so important in terms of getting your brand noticed online, and driving new customers. Even if you think online advertising methods are irrelevant to your business, perhaps your clients are mostly local foot traffic, you would be surprised at the difference online reviews can make to the way businesses are viewed by the public.

Content included in online reviews such as google, trip advisor and Facebook can be a major factor in the success or failure of a business. Companies in the Hotel or Restaurant business can be affected massively by reviews, even if your company does not directly interact or rely on them, the affect they can have on current and potential future customers is massive. Statistics have shown, that positive comments from customers or clients can produce an average sales increase of up to 18%, and that customers are likely to spend on average 31% more because of reading positive reviews. In contrast, statistics have also shown that 22% of customers will not buy from a company after reading just one negative review, and a company with over four negative reviews or comments are likely to lose 70% of potential customers.

Similarly, if a company has no reviews, this can also ring alarm bells for potential customers- how are they to base their assumptions on a company that has no feedback from previous customers? By finding very little or even no information on a company, customers are made to feel apprehensive on whether or not to trust your company. Users nowadays use smartphones as part of every day life, so you can be sure they are googling your business to find out about you, before deciding to purchase your product or service. Make sure you are providing them with an accurate, positive depiction of your business, to encourage as many sales as possible- even if you don’t think your business is targeting online audiences, who’s to say online audiences aren’t targeting you?

As well as online reviews, simply just being present online can be a huge benefit to businesses of all sizes and industries, due to the fact that users nowadays are constantly online. If you want to reach new audiences and customers, you have to be present in the places they are- online. Local online advertising allows businesses to target customers based on their postcodes, so you can still target local people, but in new and exciting ways that are sure to bring a wider variety of customers to your business.

The Advantages of Using Social Media

Social Media, to some, can be a daunting task and seem pointless. Social Media is much more than a successful and engaging online advertising platform, it is a way of connecting your brand with your target audience in a personal way.

The problem is, social media is a fairly new concept- one which many people have not grown up with and had to learn in their later years. Therefore, it is often seen as an unknown area of marketing that is best left undiscovered- this couldn’t be more wrong!

One benefit of social media is keeping in touch with your customers and contacts in an easy to access platform. Customers can leave reviews on Facebook sites, contact you with questions on twitter and previous colleagues or contacts can link with your business on LinkedIn to keep up to date. Social media can work as an online address book so you never need to lose touch or be out of contact with anyone!

Social media can also be used to build relationships with people you don’t know, Twitter in particular is great for opening doors to new opportunities. People follow your page because they enjoy what you post and want to stay and listen to you. Twitter is a great and uncomplicated way to connect with companies you may want to work with, whether it be advertising purposes or writing a guest blog which can then lead on to email or skype conversations.

Building brand awareness and reputation can be done through social media, creating a brand identity through the language you use, the content you share and the accounts you follow. The way you engage with your customers on social media can also impact how your brand is viewed so be polite, helpful and friendly when communicating with customers…even if they are not particularly friendly to you! You can use social media to promote new products or special offers in a way that will appeal directly to your customers through a mutual platform.

When coming up with new content for your website or social media channels, social media itself can be very useful in giving inspiration for your own content. For example, look at what similar companies are posting, check for any special events going on that you could write about or use to generate a special offer.

The area of social media that can often be difficult to manage, is choosing what to post on each platform, and keeping up to date posting at least once a day. This is where SeeLocal, a local online advertising platform can help. SeeLocal is designed to make it easy for businesses to manage all aspects of digital marketing from one easy to use platform and manage your social media accounts, ensuring they are regularly posting relevant and interesting posts that your customers would want to read.

Contact us for help and support with online advertising campaigns.

How In Stream Videos Can Improve Your Online Marketing?

As you must know by now, users are viewing more ads (and videos) on their smart phones now than ever before, and the numbers continue to grow. Social media sites such as Facebook, Twitter and Instagram have made use of this new statistic, by incorporating ‘In-Stream’ video ads, to gain more interaction from social media users.

If you are a regular social media user, you’ve probably seen the ads on your own feed, so you’ll know exactly what I’m talking about.

Twitter in particular, use in-stream ads frequently. As a site, Twitter is used by people who want to discover and respond to content they find in their feed, more so compared to Facebook which is generally used on a personal level. On Twitter, users can interact, comment and reply to anyone whether they know them personally or not, including celebrities and famous figures. This puts the Twitter user in a completely different mindset as soon as they open the app or webpage, which is the mindset that in-stream ads thrive upon from their viewers.

Video ads in general and much more engaging and memorable than standard display ads- particularly with a younger audience. The ads are specifically targeted towards those who have shown activity that would suggest an interest in a certain product or service, much like our SeeLocal platform. The difference though, is whilst Twitter and Facebook ads are highly targeted, you are only reaching users on those sites which, depending on your target demographic, could potentially show negative results when it comes to the number of conversions you attain through social media campaigns.

With SeeLocal, we establish a highly targeted demographic for your campaign based on several factors. These factors include postcodes, previous searches and whether users have previously visited your website or competitor’s websites. With our local online advertising technology, we can establish whether social media ads are the best way to reach your audience, or whether a controlled mixture of display ads and social media ads would be more beneficial and would drive more conversions.

 

If you are interested in one of our campaigns, contact us for more information.

Digital Transformation- What Does It Mean?

Digital transformation in the modern world is much more than developing a mobile site, app or social media strategy and producing an end product- it is all about the ongoing transformation of integrating digital aspects into the day-to-day life of the business.

For brands, this causes a range of new questions. When conducting a digital transformation project, who is solely responsible for it, and what does it involve?

The truth is, to have a successful digital aspect to your business, such as a website, social media accounts, or perhaps an app, there is no way of specifying where digital transformation begins and ends. When incorporating digital aspects into a business, the transformation is ongoing, and becomes another integral part of the business functions, rather than a project which suggests there is an end- with digital we can assure you there is no end…it’s here to stay.

When it comes to marketing online, it is not a case of a company or business simply marketing online, but about using the digital world we now live in, to market effectively and successfully.

It is easy for well established companies, who perhaps have not used digital means of selling or advertising before, to feel resistant to change.  Perhaps they don’t have staff who are confident in digital, or simply don’t understand the potential digital marketing can have for boosting a business’s sales. Unfortunately, this situation is all too common, particularly in smaller companies, who see digital transformation as a costly and time-consuming process, when it really doesn’t need to be.

We understand that to those who are not familiar with digital, it can be a daunting area to branch into. However, with statistics showing a huge growth year on year on companies using digital products as part of their marketing or sales it is highly important for companies to be monitoring the change and embracing it… because you can guarantee your competitors will be!

With digital marketing, businesses now have the opportunity to become highly customer focused, even more so than before. Specific demographics can be easily targeted through ad placements to reach customers who are more likely to be interested in your product or service. Companies can track the movements of the customers online, such as how they find their websites, what pages they looked at on the website and previous searches and interests, and target ads specifically to these customers if necessary through retargeting.

If you would like to discuss running a SeeLocal online marketing campaign, please contact us– we’ll be happy to help.

Why SeeLocal Solves the Problems That Small Businesses Face In Marketing

With the importance of online presence growing, ensuring that your brand is seen online has never been so critical for gaining brand awareness and new customers. We understand this importance more than anyone, which is why we have designed a platform, that can either be self-serve or fully managed by us, on which companies can create affordable yet effective online ads in just a few minutes. This platform can be used by companies of any size, and with any budget in mind- we really are that flexible!

Many businesses struggle with local online advertising, as they do not have the expertise to run successful online ads in their local area- which is why they tend to focus on larger scale audiences. By having to balance their budget between ad development and distribution separately, businesses were often left with very little money left to pay ad networks to show their ads, and hence very few leads and little to no return of investment.

Our platform solves this issue, by offering features such as ad creations and optimised lead pages, combined with algorithms to prevent the advertiser from spending money without seeing significant results- what is the result of this you ask- successful, local lead generating and brand awareness campaigns.

SeeLocal is a local online advertising platform, you are being offered a cost-effective solution aiming to take away the confusion around online advertising and helps its customers to reach their target market. We use a vast array of local online advertising opportunities, such as Facebook, Instagram, the Google Display Network and local community websites, along with our team of experts and sophisticated targeting technology. Bespoke display ads are created and displayed across a series of online networks to defined audiences within specific targeted locations and postcodes.

Throughout the campaign, clients can track and monitor the results of their campaign at any time on their own live reporting dashboard, view where their ads are being shown, the number of clicks these ads have generated, and the number of sales and enquiries that have come from the online campaign.

SeeLocal really is a concept that any business, no matter the size, industry or budget can use to improve the way their services are advertised online. The future of advertising is online, see the results for yourself by starting your free trial.

A Brief History of Digital Marketing

In a modern society, where over 170million people use various social media sites regularly, why is it that when it comes to how this way of life came to be, working professionals are unfamiliar with the core parts and features of digital marketing, and how it became the phenomenon it is today.

Luckily for you, we’ve done our research…

The first use of the term ‘digital marketing’ was in the 1990’s, stemming from the coming of the internet and the development of Web 1.0 platform which allowed users to find the information they wanted via the internet- however, information was not able to be shared at this point, leaving digital marketers unsure of just how successful their strategies would be as the internet was not yet a widespread concept.

1993 saw the first clickable banner ad go live, marking the beginning of the transition to digital marketing, along with many other new technologies within the digital marketplace. Later on in the year, Yahoo was launched receiving almost 1million hits during its first year.

The years following from this prompted businesses to optimize their websites to gain higher search engine rankings and with that came the launch of yet more search engines and tools.

The birth of Google came in 1998, along with the launch of MSN by Microsoft, as well as Yahoo web search. In the following years, all smaller search engines were either left behind or wiped out due to a lack of space for the search engine giants.

The world of digital marketing saw its first major surge in 2006 when a reported growth of around 6.4 billion in search engine traffic came about in just one month.

Opportunity for search engines was rising, prompting google to expand and introduce new products – AdWords and AdSense. AdWords are three line words that show at the top or the right of search engine results, AdSense is a cost-per-click advertising scheme. Google had realised the value of being able to analyse content received and target ads based on interests of users, which hence became a major concept in the business world.

The ability for users to become more involved and active participants, came with the reveal of web 2.0. This massively increased information flow volumes, manifold and brought in a huge amount of revenue for the digital marketing and advertising industry.

The cookie was then developed, to gain information about users which could then be utilised to target specific ads towards them, based on a variety of information such as previous searches and location.

The digital world is forever evolving and changing as technology only becomes more advanced. Statistics show that 99% of digital marketers use Facebook for marketing purposes, and 97% use Twitter. Budgets for advertising, particularly digital have been consistently growing within business in the past few years, as the need for local online advertising continues to expand and companies realise how critical it is to have active social media accounts and be monitoring user traffic and searches for your website or similar products.

 

If you are interested in starting a Campaign with SeeLocal, contact us- we’ll be happy to help.