Over the last few years, the developments in technology such as laptops, tablets, smartphones and even smartwatches has caused a huge shift in the way people browse and use online advertising campaigns. Although this is a major shift in technological advances, it is surprising how many websites are not compatible with any other devices than PC.
There have been many cases, when companies send links to websites that are only compatible for PC, and users open them on email. This causes issues, as the sites then have much higher loading times, and sometimes cannot open at all. The user is then given a choice- do they use their laptop or desktop and try to load the email again, or ignore the email altogether. Most of the time, it’ll be the latter. Having a user-friendly website, provides your user with flexibility, to open and read your link at any time, on any device, avoiding any time wasting or frustration.
In display advertising campaigns, it is even more important that your site is compatible with all devices. Ads can be shown on all devices, but if your landing page or website cannot, then anyone clicking your ads to go through to your landing page or website won’t be able to gain access, or will be left waiting for so long that they give up and don’t convert. With the majority of people using mobile to browse the internet, there’s no point running an online campaign if your landing page or site is not optimised as you simply won’t see accurate results.
Ensuring your website is user friendly also gives your company a competitive edge. Shockingly, only 1 in 3 websites are optimised for mobile devices, so chances are some of your competitors will fall into the two thirds of websites that are not optimised. Comparing your mobile optimised site, to one that has not been optimised, statistics show that around 67% of users will prefer to use a site that has been optimised for mobile, compared to one that has not, so immediately by optimising your site you are likely to be preferred over your competitors.
Generally speaking, user-friendly sites are typically faster than non-user-friendly sites due to being fully optimised to be opened on all devices and browsers. According to statistics, users will wait a measly 2 seconds for a website to load before leaving the site…2 seconds! If your site is taking longer than this, you’re already losing customers, so why not optimise it to maximise your loading time and website traffic?
With over 60% of internet users preferring to use a mobile or tablet device, it is important now, more than ever that your website is available to those users on their preferred device. As mobiles become more and more a part of everyday life, a necessity, these statistics will only increase to grow, so make sure you’re moving with the times and that your website is working on any screen size, and any device.