All over the world, with every new year comes fresh starts; the perfect opportunity for a new years resolution.
The most common new years resolution, we’ve probably all made it a few times, is eat better, exercise more and generally take on a healthier lifestyle. The most common way to start this new lifestyle? Head down to your local gym.
As a manager of a gym, what’s the best way of ensuring your local customers are picking your gym over your many competitors?
To ensure you are getting as many memberships as possible this January, and keeping them interested, we’ve put together a couple of things you should bear in mind in the run up to and during January.
Make sure your management process is running smoothly.
With the expected influx of customers you are likely to see in January, you need to actively ensure that all the customer account management processes are running smoothly, correctly and accurately and can deal with a sudden increase. Testing during December is a good idea, so that if you hit any bumps along the way, you can fix them in time without affecting your new customers on-boarding journey.
Run local online Advertising campaigns.
Local, Online advertising campaigns allow you to target specific audiences, to ensure you are reaching truly local audiences who are most interested and more likely to convert and buy a membership to your gym. The SeeLocal platform has access to 94% of all online audiences, through a range of networks such as local and national newspapers, community sites, council pages and local news blogs- all exclusive to the SeeLocal network. We’ve worked with many gyms up and down the country, including leisurecentre.com, which had an ROI of over 6000%– click here to see for yourself!
Don’t wait ‘till the last minute!
People will often know they want to join the gym before January comes along, but if they don’t, it’s your job to convince them they should! If they are already thinking about it, they need to know well in advance that your gym is the best to go for, over all your competitors. By leaving plenty of time, you can run multiple campaigns targeted at different audiences appealing to what they want, or encouraging them to join your gym. Get in there before your competitors do.
January can be a tricky time, do you trust the industry and not run advertisements, or do you run advertisements despite the spike anyway? Here at SeeLocal, we’ve seen it year on year, and running advertisements for January sign ups really does pay off, so long as you’re organised , you’re guaranteed to see big increases in sign-ups from your targeted online marketing in January.
Quote discount code ‘Jan15’ at the checkout for 15% off your campaign!
Offer ends 5pm 31st January 2019