The importance of digital strategy

With the change and evolution of modern technologies, businesses of all sizes, but in particular the small and medium sized, are having to do everything and anything they can to keep up with the growing technology to ensure their business is up-to-speed.

Bricks and mortar businesses especially are beginning to move may of their services online, some are becoming online-only businesses as a bid to save money and keep up with the technological advances in business. The majority of companies now, no matter the size have specially designed, online marketing strategies in place to capture the growing online marketplace.

But why is it so important for businesses to have a digital marketing strategy in place?

  1. Level playing field- for SME’s, marketing online allows them the chance to target and capture leads that would not otherwise be accessible to them. The sales and marketing processes were once only available to large corporations with bug budget, leaving SME’s fighting for the small proportion of targeted traffic with much smaller budgets and staff to monitor the process. With developments, improving at the rate they are, the processes that were once only available to the larger corporations are now much more easily accessible to smaller and medium sizes companies.
  2. Cost effective- small businesses with limited resources and budgets simply can’t afford to partake in marketing activities that are of high cost as their budgets often don’t allow for major losses. Online marketing allows companies to track and monitor their campaigns in real time so they can easily see the results of their campaign, and make changes and alterations if necessary to lessen their loss of budget. With a SeeLocal campaign, we have developed a unique algorithm, Campaign Guard™, which works to protect budgets by pausing and reoptimizing campaigns if they begin to underperform.
  3. Targeted audiences- real-time engagement points allows businesses to see exactly what their audience likes and dislikes based on click-through-rates and social media likes and comments. This then improves customer retention and satisfaction, leading to more precise and effective targeting, increased sales and overall marketing efficiency.
  4. Access to ‘the internet of things’- Getting involved in online marketing at this stage is really important, as more and more appliances are running through the internet, technology is only going to get more complex. For businesses just starting out online, getting to grips with how everything works now is key to understanding the digital world in years to come, setting up a stable, internet based future for the business to ensure stability and longevity.

The main thing for seasonal business owners to remember, is that there is no quiet time when it comes to preparation and advertising for the busy period. Keeping active and present online even in the quieter months will help ensure that the business is the leading brand when the time comes.