Christmas has come and gone. Bucks Fizz and Christmas cake breakfasts are no longer acceptable and Netflix will soon take down Elf and Love Actually. Sigh.
It only seems like 5 minutes ago we were excitedly putting on our out of offices and yet we’re already back to work. The New Year expectations of feeling refreshed and enthusiastic loom over our still-hungover heads as we fumble around trying to survive the first week back at work.
If you’re not sure where to even begin, here’s 10 things you’re guaranteed to be doing this week:
1) Try to remember what your job is
Why is your brain not working? Where do you even start!
2) Realise you’ve forgotten all of your passwords
And the IT guy isn’t back yet. Send help.
3) Throw away your sad-looking, dead plants
Sorry cactus no. 17.
4) Ask everyone you speak to if they had a nice Christmas before running out of responses to ‘it was lovely thanks’ without defaulting to the weather
You’re already too tired for small talk.
5) Avoid anyone you embarrassed yourself in front of at the Christmas party
Give up, you’ll get caught out at the water cooler before long.
6) Not want to admit you fell asleep at on the sofa 11pm on the 31st and saw the New Year in dribbling onto your pjs
So you just say it was ‘a quiet one’ instead.
7) Keep writing the date as 2018
This one will last more than your first week, get used to it.
8) Feel bitter towards all colleagues who booked the whole week off
You’ll definitely do it next year.
9) Look for cheap, all-inclusive holidays
You’re already desperate for a holiday, is tomorrow too early to leave?
10) Look forward to lunch and almost cry when you remember you’ve got salad
You can’t give in to Greggs already, you’ve already drank 3 cups of green tea today.
Starting Christmas online marketing early is sure enough best way to ensure you are keeping up with your competitors , but exactly how and why?
Key Christmas shopping dates now span across two months- November and December with Black Friday, and Cyber Monday marking the beginning of the Christmas shopping season towards the end of November, and often beginning weeks before leaving a good two months of Christmas shopping madness for retailers.
We’ve put together a few tips on how to ensure you are using online marketing in the right way this year, and why you should be making the most of it and getting your digital strategy sorted…
As mobile usage continues to grow, it is estimated that an approximate 45-50% of Christmas sales take place on mobile- and is continuously growing as the use of mobile phones and tablets ever increases. For this reason, it is important that you ensure you website and buying process is always compatible with mobiles and tablets and easy to navigate on smaller phone screens. If not, you could be saying goodbye to hundreds of potential customers who would prefer to buy on their mobile, simply because your site does not support their preferred method of buying.
Secondly, you need to ensure you are getting in front of your target audience in as many ways as possible, 57% of shoppers have no idea what they want to buy when they go online to start Christmas shopping, so it’s up to you to persuade them that your product is the one they didn’t know they needed so much.
Targeted online advertising is a highly effective way to target specifically online, ensuring that ads are shown to relevant audiences based on
The way we spend money at Christmas shows a dramatic change, not only in how we spend money but also in the change of attitude we have towards day to day life in the run up to Christmas. According to the Bank of England, the average household in the UK spends around £2000 in an average month…in December, it is unsurprising that this spend creeps up to £2500 due to the increase in going out, food, alcohol and gifts for friends and family.
Research shows that the average spend on food increases by 20% in December alone, 30% on alcohol and a whopping 80% on books, compared to any other month of the year.
Not only are consumers spending more, they are also spending in different ways. The number of online sales compared to physical has increased dramatically over the last few years, with £1 in every £6 we spend being online sales. New trends and events such as Black Friday and Cyber Monday also now means that Christmas spending is lengthened to November too, as well as December.
For these reasons, each year it is getting more and more vital for businesses to be selling online, and ensuring their site is not only accessible for desktop, but for mobile and tablet also. Customers are more likely year on year to be conducting product research via social media channels, so businesses must also ensure they are active and engaging through social media sites, and responding to questions or comments. At SeeLocal, we specialise in local online advertising, helping businesses to target specialised markets based on factors such as previous search history, interests and location. Christmas is the ideal time to begin your online marketing, particularly for encouraging sales after Christmas and into the new year.
If you are interested in starting a campaign, contact us for help and support.
You may think you’ve left it too late to up your online marketing game this Christmas, but you still have time to ensure that this Christmas is a success for your business.
We’ve put together a checklist of ways you can ensure your online sales increase this season, with just a few things that SeeLocal can help with, that can make a huge difference.
- Mobile User-Friendly: People are increasingly using mobile devices to do their Christmas shopping, with so much to do and places to be, Christmas shopping has taken a much more mobile approach. It is essential that your website is mobile friendly, and can be easily accessed and navigated just as easily as if on a desktop.
- Paid Online Media- Christmas is the ideal time to be sponsoring your posts and promoting your website, with the increase in demand, and of people using the internet to buy and find inspiration for gifts. Retargeting really comes in handy at this time, as ads can be shown to people who have shown an interest in your products or service in the past, but have not converted into a sale yet. This can be hugely effective in convincing these people to then buy the product, by reminding them of it as they browse.
- Preparation- You will need to have a plan as to what special offers you will have during the Christmas season, how will you encourage sales and traffic to your website? Approximately half of all the money at Christmas is allegedly spend on gifts alone, so if you are in the gift retail market, you really need to be utilising this. The other half is apparently spent on decorations, food, drink and travel, so still a huge amount of money. It doesn’t matter what kind of online shop or service you have, with more people online than at any other time in the year, Christmas is a great time to build your brand awareness through a campaign, competition or advertisements- but make it Christmassy! You can send out customised Christmas emails to your clients, with exclusive offers to help get your brand noticed, and generate new sales.
- Christmas Theme- Decorate your website with a Christmas theme, to get your customers in the right mindset for spending. It doesn’t have to be drastic but elements of red, white, green and gold can ensure your website feels festive and will help in giving your customers the feeling of wanting to spend. Emulate this theme onto your social media channels also, which will hopefully encourage website traffic from your various channels, and increase engagement.
For further information on how we can help you run a Christmas marketing campaign, contact us– we’re happy to help.