Facebook is changing the world of digital marketing and has bought out a tool that allows advertisers to use ads that users can now click on to open a chat on WhatsApp. This tool will help advertisers to expand targeting and therefore increase the chances of people sending a message.
So how does it work…?
With this update advertisers can create news feed ads with a call-to-action button that users can select to open a WhatsApp chat with the business. This call-to-action button appears at the bottom right of the ad. To be able to use this function advertisers must have both a WhatsApp business account which must also be connected to Facebook ads manager.
The benefits of this click to WhatsApp tool makes it easier for users to communicate with businesses in a more personal manner without the hassle of a phone call. Companies with WhatsApp business have access to multimedia messaging including, free calls, free international messaging, and group chats. It also offers customisation and quick replies to the customer. This new tool benefits the business by making them more discover-able and accessible to their audience.
Whats in it for marketers…
With Facebook’s click to WhatsApp ads, marketers can initiate conversations with potential consumers through an encrypted platform. In addition to being able to message consumers, this new ad campaign will also show traffic, conversions and post engagement.
Facebook have also announced that they have plans to roll out WhatsApp ads in the app’s status feature this year, however they have not yet announced a specific time frame for when this might come into action.
Customer retention is the process of engaging existing customers to continue to buy products or a service from your business. Better customer retention means longer lasting relationships. Below we have stated why customer retention should be important to you?
1. Drives referrals
Customer retention helps to build up loyalty with your customers so that they are likely to refer you to their friends in the future. Word of mouth advertising is one of the most effective means of advertising that you can use, however it is something that only comes from loyal happy customers. Customers are usually happy to tell people about your business if they have received excellent.
2. Retained customers will provide valuable feedback.
Receiving feedback from your customers is very important. Statistics show that customers are more likely to become loyal to a company if they are a company that implements the feedback that they receive. Customers who make frequent purchases from your business are more likely to know the areas of your business that needs improvement and how you could make service for them better, which in turn creates a better services for new customers and therefore lead to increased retention rates and sales for you.
3. Repeat purchases from repeat customers equals repeat profit.
Statistics have shown that existing customers are more likely to spend more money with you than new customers, this is because they value and trust your business and believe that you offer a superior service compared to your competitors. In addition, your long-term customers are far less price-conscious than new customers this is mainly due to the fact that they are loyal to your brand so willing to pay the price for your service.
Businesses are constantly under pressure to meet customer expectations while providing exceptional customer experience. If you need help with customer retention then fear no more, SeeLocal is the perfect solution. We can help drive additional revenue to your business to help you reach out to new and existing customers through targeted audience technology and help drive business qualified leads. SeeLocal is a local online marketing platform that has access to all available online networks from one place, allowing businesses to easily run campaigns across multiple platforms.
So how fast is fast enough? Well in simple terms you need to make sure your website is fast enough for your visitors and for Google.
In 2018 Google announced a new mobile ranking algorithm called “speed update”, Google stated that the speed update will only affect the pages that deliver the slowest experience. Page loading time can have a huge impact on your business and online marketing, so below we have outlined some of the benefits you will see with faster page loads.
- Better user experience – Today’s buyers are impatient, if a customer clicks on your webpage and it takes forever to load, they are more than likely going to click back off it and go to one of your competitors. Buyers today don’t have the patience to sit around waiting for a slow website to show up, so the longer you make them wait the more interest they lose in your site.
- Affects your SEO – As Google started using site speed as a ranking signal in their algorithm, it means that it contributes to where your website shows up in the search results.
So, what is it that is affecting your website’s load time?
- Template website or custom designed website – Although the cost of a template website may be less than the cost of a customer design, the template website often comes with additional features built in that are not actually essential to your website’s success. It actually takes more time to load these extra features which in turn means slower page loading time.
- Reduce your redirects – Each time a page redirects to another page, your customers face additional time waiting, so reducing this means reducing the time they have to wait.
- Optimise images – Make sure your images are no larger than they need to be and that they are in the right format and compressed for the web.
Christmas has come and gone but the aftermath of product returns is well underway for businesses everywhere – in fact, UPS have predicted to process 1.3 million returns in January alone! With an estimated of 25% of online purchases sent back, from unwanted gifts to faulty products, there’s plenty of reasons why you’re seeing an influx of returns this month. The important thing is to continue giving your customers the best experience possible when they are returning items, so they come back in future to buy again.
Convenient returns have become the holy grail of online marketing. Many consumers knowingly purchase more than they intend to with the understanding of a free return policy. To ensure that you provide the most seamless return experience for your consumers an easy process is ideal, for example pre-printed shipping labels. This will save the consumer time and money to print new labels and purchase stamps and boxes. To make sure this benefits you and the business, offer consumers incentives to bundle their orders into one shipment. This will help reduce upfront shipping costs and create a small profit for the retailers that charge shipping fees to cover the risk of returns.
Another way to make the most of those post-holiday returns is to maximise the in-store experience. This means to take advantage of the shopping coming back into your store to return the item by showing them alternatives to receiving the money back, this can include exchange only policies or store credit. This helps to prevent the loss of a sale by keeping the transaction within the store.
Don’t miss the merchandising and marketing opportunities that come with the returns. To make the post of the returns analyse what products are being returned by your consumers. Is there a pattern around those items? Certain styles and colours that aren’t selling.
SeeLocal is the perfect solution to help you make the most of those post-holiday returns. We can help drive additional revenue to your business following the returns period. Help you to reach out to new customers through targeted audience technology and help drive business qualified leads. SeeLocal is a local online marketing platform that has access to all available online networks from one place, allowing businesses to easily run campaigns across multiple platforms.
The New Year equals new resolutions, new goals and new starts. And the time for new isn’t over yet… In fact, it’s only just starting to take off! Exciting things are happening at SeeLocal including our brand new Partner Programme.
What is the partner programme?
The SeeLocal partner programme is an opportunity for us to build lasting and beneficial relationships with digital marketing agencies, videographers, radio stations, local newspapers, online community publishers and more.
Why is this exciting news?
Our campaigns are awesome, obviously, but we know that 360 degree marketing makes any form of advertising campaign even more successful.
That’s why we’re partnering with companies that offer marketing services that complement ours. That way, they can offer their customers a local, online advertising solution and we can recommend approved companies to our customers to help cater to all their advertising needs.
How does it work?
We want our partnerships to be a success and beneficial to both parties! As well as page at www.seelocal.com that lists all of our partners and their details, we’ll refer SeeLocal customers to their local SeeLocal partner that offers the solution they are looking for. PLUS! We’ll provide each partner with their own platform to host on their website and a login page with everything their customer’s need to know. We’ll also run email and display advertising campaigns for each partner for free and provide them with digital brochures!
We understand that some partners want to keep things under-wraps, so we also offer a white-label solution which includes all the benefits of being a SeeLocal Partner but is completely branded to the individual partner.
If you’d like to find out more about becoming a SeeLocal partner, or about working with one of our partners – please get in touch!
One of the most exciting features of the SeeLocal platform is CampaignGuardTM; It’s 100% unique to SeeLocal and no other platform offers this sort of technology, not that we’re bragging – we totally are.
So, what is this unique technology and how can it benefit you?
To put it simply, CampaignGuardTM is a super intelligent (some say genius) AI technology that maximises your campaign’s performance.
Sophisticated postcode targeting
A huge part of the success of online advertising campaigns comes down to targeting the right people, in the right places, at the right time.
To ensure our campaigns are always reaching the right audience, we’ve built some cool features into CampaignGuardTM such as the postcode generator. This allows CampaignGuardTM to drill down by postcode in every campaign regardless of the target radius size!
CampaignGuardTM’s main goal is to make sure that your budget isn’t being wasted on campaigns that aren’t delivering optimal results.
By tracking the performance of your campaign such as clicks, sales and enquiries, CampaignGuardTM can detect when your campaign is slacking and will optimise your target demographics to maximise the performance before any budget is wasted!
When we said CampaignGuardTM was crazy smart, we weren’t kidding. CampaignGuardTM is a self-learning technology that absorbs information like a sponge.
During your campaigns, CampaignGuardTM will take in information about your target audience, averages within your industry and publishers, continuously learning. This means that the more campaigns you run, the more knowledge CampaignGuardTM has about your customers to improve the performance of your future campaigns.
If you’d like to find out more about how CampaignGuardTM has your back, get in touch and book a demo!
If you’re not already familiar with Small Business Saturday, let us introduce you!
Small Business Saturday is fantastic, non-commercial campaign that celebrates UK small business success and encourages consumers all over the country to shop locally and to support all the small businesses doing wonderful things within their communities.
The event takes place annually on the first Saturday in December and is growing each year! Last year an estimated £748 million was spent on the day and is predicted to grow for 2018 as backing from local authorities is up to 87% from last year’s 80%.
We work closely with small businesses every day and we know how much they impact local communities so we’re keen to get involved and show our support! This year, we’re offering all small businesses a FREE campaign when 3 campaigns are purchased. To find out more about this superb offer, get in touch with our team!
You can find out more about the great work happening over the UK here: smallbusinesssaturdayuk.com
It’s here… the busiest time of the year for retail sales offline and online. That means it’s also one the most important times to run retargeting ads. You’ll want to trust us on this one, we promise. Here’s why..
Big sales events Black Friday and Cyber Monday may have come and gone but online shoppers aren’t going anywhere. In fact, 30% of all annual retail sales typically occur between now and Christmas, with 60% of UK consumers doing at least half their Christmas shopping online.
You’ve already got them this far, you don’t want to lose out now!
SeeLocal retargeting is all about getting your customers back – on average, 98% of people won’t buy anything during their first visit to a website so retargeting is pretty essential to ensure you’re not missing out on any customers.
The good news is, we can help! SeeLocal retargeting works by showing your ads on relevant websites and social media platforms when a user visits your site or opens your email without making a purchase.
There’s a tonne of people online
The right Christmas marketing should mean additional shoppers online equals additional website visitors. With all these increased visits, you want to ensure that you’re capitalising on all the opportunities and keep reminding any lost customers to come back to your website to make those all important purchases.
Looking to buy
Unlike other times of the year when you’re trying to give your customers an excuse to buy from you, Christmas is an easy sell. Or at least, it should be. Consumers are looking to spend and they’re looking for ideas – the perfect opportunity for you to remind them that your business is where they should start!
SeeLocal retargeting is included in every SeeLocal display campaign so go on, get started and treat yourself to success this Christmas!
All over the world, with every new year comes fresh starts; the perfect opportunity for a new years resolution.
The most common new years resolution, we’ve probably all made it a few times, is eat better, exercise more and generally take on a healthier lifestyle. The most common way to start this new lifestyle? Head down to your local gym.
As a manager of a gym, what’s the best way of ensuring your local customers are picking your gym over your many competitors?
To ensure you are getting as many memberships as possible this January, and keeping them interested, we’ve put together a couple of things you should bear in mind in the run up to and during January.
Make sure your management process is running smoothly.
With the expected influx of customers you are likely to see in January, you need to actively ensure that all the customer account management processes are running smoothly, correctly and accurately and can deal with a sudden increase. Testing during December is a good idea, so that if you hit any bumps along the way, you can fix them in time without affecting your new customers on-boarding journey.
Run local online Advertising campaigns.
Local, Online advertising campaigns allow you to target specific audiences, to ensure you are reaching truly local audiences who are most interested and more likely to convert and buy a membership to your gym. The SeeLocal platform has access to 94% of all online audiences, through a range of networks such as local and national newspapers, community sites, council pages and local news blogs- all exclusive to the SeeLocal network. We’ve worked with many gyms up and down the country, including leisurecentre.com, which had an ROI of over 6000%– click here to see for yourself!
Don’t wait ‘till the last minute!
People will often know they want to join the gym before January comes along, but if they don’t, it’s your job to convince them they should! If they are already thinking about it, they need to know well in advance that your gym is the best to go for, over all your competitors. By leaving plenty of time, you can run multiple campaigns targeted at different audiences appealing to what they want, or encouraging them to join your gym. Get in there before your competitors do.
January can be a tricky time, do you trust the industry and not run advertisements, or do you run advertisements despite the spike anyway? Here at SeeLocal, we’ve seen it year on year, and running advertisements for January sign ups really does pay off, so long as you’re organised , you’re guaranteed to see big increases in sign-ups from your targeted online marketing in January.
Quote discount code ‘Jan15’ at the checkout for 15% off your campaign!
Offer ends 5pm 31st January 2019
The importance of a good business website is crucial. In this day and age of increasing reliance on technology, businesses need to be not only marketing online, but present online in every possible way in order to be visible to their target audience.
For small businesses, this can be tricky, as being small often means limited funds, staff and expertise to develop and maintain a highly sophisticated website, so it tends to take a backseat.
It is important for businesses of any size, but particularly smaller companies to focus their attention on digital- it is the future, and is progressing and becoming more advanced every day.
We’ve come up with a few reasons why having a website is so important, and how you can ensure you are making the most of it.
Firstly, you need to focus on your local audience before you start thinking bigger- this goes for all sized businesses, but particularly SME’s and start-ups. How can you expect a nationwide following if you have not saturated the market in your local town or county? Online gives you the opportunity to build touchpoints, and can be a successful way in building relationships with customers at a local level. At the end of the day, those customers who are loyal, engaged and regular are the most valuable, as they are the ones who come back again and again. Even if your business does not run primarily online, perhaps you have a shop or building, you want to have customers coming back to you again and again, making you their first point of call. Online gives your customers the flexibility to choose to visit you in person or online.
Next, find the channels that will impact your business the most. There are so many different options when it comes to online advertising, so choosing the channels that are worth the time and effort, whilst also painting the picture of your business in the right way is key.
For example, B2B companies may tend to focus on channels such as LinkedIn, more so than Instagram, whereas e-commerce companies may focus more on Instagram, Facebook, Snapchat etc- it’s all dependent on where your customers are. Using your website as your starting point, and as your central online hub of activity provides a solid basis for all of your online marketing efforts.
Finally, make sure you are accessible at all times. Having a secure, clear and functional website is the best way to do this, so that you can be confident that your customers can contact you at any time online, and in a way that suits them. To do this, we recommend having various different contact options- links to social media pages, phone number, email address and contact forms in order to provide your user with their preferred contact method. From these contact methods, make sure you are answering queries and questions quickly and efficiently, giving simple, uncomplicated answers wherever possible.
If your customers, particularly those in your local area, are consistently thinking of your business as accessible…why would they have nay reason to go elsewhere? This is the basis of forming solid relationships with loyal customers who will keep coming back again and again. And let’s face it, that’s all business owners really want at the end of the day
Starting Christmas online marketing early is sure enough best way to ensure you are keeping up with your competitors , but exactly how and why?
Key Christmas shopping dates now span across two months- November and December with Black Friday, and Cyber Monday marking the beginning of the Christmas shopping season towards the end of November, and often beginning weeks before leaving a good two months of Christmas shopping madness for retailers.
We’ve put together a few tips on how to ensure you are using online marketing in the right way this year, and why you should be making the most of it and getting your digital strategy sorted…
As mobile usage continues to grow, it is estimated that an approximate 45-50% of Christmas sales take place on mobile- and is continuously growing as the use of mobile phones and tablets ever increases. For this reason, it is important that you ensure you website and buying process is always compatible with mobiles and tablets and easy to navigate on smaller phone screens. If not, you could be saying goodbye to hundreds of potential customers who would prefer to buy on their mobile, simply because your site does not support their preferred method of buying.
Secondly, you need to ensure you are getting in front of your target audience in as many ways as possible, 57% of shoppers have no idea what they want to buy when they go online to start Christmas shopping, so it’s up to you to persuade them that your product is the one they didn’t know they needed so much.
Targeted online advertising is a highly effective way to target specifically online, ensuring that ads are shown to relevant audiences based on
Its everywhere at the moment, but what does ‘marketing automation’ really mean?
The term seems to be thrown around all over the place, but how many marketeers are actually aware of the real meanings of it?
The term refers to developed software that exists to ultimately automate marketing actions which would otherwise be done by an employee and take up hours of time, never mind resources and finances too.
Marketing automation allows companies to run independently, to nurture prospective customers, to ease the pressure of marketing professionals in their day-to-day responsibilities meaning that scaling the business is more accessible.
Automation tools can’t do all the work, but they can help relieve the pressure of online marketing, by making the whole process more efficient and sophisticated.
It helps marketers to prioritise tasks without compromising the quality of work being created, so that goals can be reached faster.
The most effective form of marketing automation is email marketing. So many CEO’s and marketing managers believe in blasting out hundreds of thousands of emails to customers in the hope of getting a sale, but in fact this just doesn’t work.
Marketing automation allows for a much more personal experience for the end-user, rather than being bombarded with sales and marketing emails which may be of absolutely no interest to them whatsoever.
Instead, by sending relevant content based on their actions, you are able to gage the likelihood of your customer converting, based on the actions they have previously performed. For example, you send a chain of emails, but your customer only opens the second email, but chooses not to download the brochure- this would gage that there is perhaps some interest there, but not a storing one, otherwise they would have opened the first email, and also downloaded the brochure. By knowing this, you are able to then tailor your email workflows to appeal to their level of interest in terms of the content you write, and also the frequency in which you send them.