Platform Features: CampaignGuardTM

One of the most exciting features of the SeeLocal platform is CampaignGuardTM; It’s 100% unique to SeeLocal and no other platform offers this sort of technology, not that we’re bragging – we totally are.

 So, what is this unique technology and how can it benefit you?

To put it simply, CampaignGuardTM is a super intelligent (some say genius) AI technology that maximises your campaign’s performance.

Sophisticated postcode targeting

A huge part of the success of online advertising campaigns comes down to targeting the right people, in the right places, at the right time.

To ensure our campaigns are always reaching the right audience, we’ve built some cool features into CampaignGuardTM such as the postcode generator. This allows CampaignGuardTM to drill down by postcode in every campaign regardless of the target radius size!

Campaign performance

CampaignGuardTM’s main goal is to make sure that your budget isn’t being wasted on campaigns that aren’t delivering optimal results.

By tracking the performance of your campaign such as clicks, sales and enquiries, CampaignGuardTM can detect when your campaign is slacking and will optimise your target demographics to maximise the performance before any budget is wasted!

 Self-learning

When we said CampaignGuardTM was crazy smart, we weren’t kidding. CampaignGuardTM is a self-learning technology that absorbs information like a sponge.

During your campaigns, CampaignGuardTM will take in information about your target audience, averages within your industry and publishers, continuously learning. This means that the more campaigns you run, the more knowledge CampaignGuardTM has about your customers to improve the performance of your future campaigns.

 

If you’d like to find out more about how CampaignGuardTM has your back, get in touch and book a demo!

 

We’re supporting Small Business Saturday!

If you’re not already familiar with Small Business Saturday, let us introduce you!

Small Business Saturday is fantastic, non-commercial campaign that celebrates UK small business success and encourages consumers all over the country to shop locally and to support all the small businesses doing wonderful things within their communities.

The event takes place annually on the first Saturday in December and is growing each year! Last year an estimated £748 million was spent on the day and is predicted to grow for 2018 as backing from local authorities is up to 87% from last year’s 80%.

We work closely with small businesses every day and we know how much they impact local communities so we’re keen to get involved and show our support! This year, we’re offering all small businesses a FREE campaign when 3 campaigns are purchased. To find out more about this superb offer, get in touch with our team!

You can find out more about the great work happening over the UK here: smallbusinesssaturdayuk.com

If you’re not retargeting this Christmas, you need to read this

It’s here… the busiest time of the year for retail sales offline and online. That means it’s also one the most important times to run retargeting ads. You’ll want to trust us on this one, we promise. Here’s why..

Big sales events Black Friday and Cyber Monday may have come and gone but online shoppers aren’t going anywhere. In fact, 30% of all annual retail sales typically occur between now and Christmas, with 60% of UK consumers doing at least half their Christmas shopping online.

You’ve already got them this far, you don’t want to lose out now!

SeeLocal retargeting is all about getting your customers back – on average, 98% of people won’t buy anything during their first visit to a website so retargeting is pretty essential to ensure you’re not missing out on any customers.

The good news is, we can help! SeeLocal retargeting works by showing your ads on relevant websites and social media platforms when a user visits your site or opens your email without making a purchase.

 There’s a tonne of people online

The right Christmas marketing should mean additional shoppers online equals additional website visitors. With all these increased visits, you want to ensure that you’re capitalising on all the opportunities and keep reminding any lost customers to come back to your website to make those all important purchases.

Looking to buy

Unlike other times of the year when you’re trying to give your customers an excuse to buy from you, Christmas is an easy sell. Or at least, it should be. Consumers are looking to spend and they’re looking for ideas – the perfect opportunity for you to remind them that your business is where they should start!

 

SeeLocal retargeting is included in every SeeLocal display campaign so go on, get started and treat yourself to success this Christmas!

 

Top tips for gym managers in January.

All over the world, with every new year comes fresh starts; the perfect opportunity for a new years resolution.

The most common new years resolution, we’ve probably all made it a few times, is eat better, exercise more and generally take on a healthier lifestyle. The most common way to start this new lifestyle? Head down to your local gym.

As a manager of a gym, what’s the best way of ensuring your local customers are picking your gym over your many competitors?

To ensure you are getting as many memberships as possible this January, and keeping them interested, we’ve put together a couple of things  you should bear in mind in the run up to and during January.

 

Make sure your management process is running smoothly.
With the expected influx of customers you are likely to see in January, you need to actively ensure that all the customer account management processes are running smoothly, correctly and accurately and can deal with a sudden increase. Testing during December is a good idea, so that if you hit any bumps along the way, you can fix them in time without affecting your new customers on-boarding journey.

Run local online Advertising campaigns.
Local, Online advertising campaigns allow you to target specific audiences, to ensure you are reaching truly local audiences who are most interested and more likely to convert and buy a membership to your gym. The SeeLocal platform has access to 94%  of all online audiences,  through a range of networks such as local and national newspapers, community sites, council pages and local news blogs- all exclusive to the SeeLocal network. We’ve worked with many gyms up and down the country, including leisurecentre.com, which had an ROI of over 6000% click here to see for yourself!

Don’t wait ‘till the last minute!
People will often know they want to join the gym before January comes along, but if they don’t, it’s your job to convince them they should! If they are already thinking about it, they need to know well in advance that your gym is the best to go for, over all your competitors. By leaving plenty of time, you can run multiple campaigns targeted at different audiences appealing to what they want, or encouraging them to join your gym. Get in there before your competitors do.

January can be a tricky time, do you trust the industry and not run advertisements, or do you run advertisements despite the spike anyway? Here at SeeLocal, we’ve seen it year on year, and running advertisements for January sign ups really does pay off, so long as you’re organised , you’re guaranteed to see big increases in sign-ups from your targeted online marketing in January.

 

 To make sure you can handle the rush,  click here to sign up for your first campaign!!

Quote discount code  ‘Jan15’ at the checkout for 15% off your campaign!

Offer ends 5pm 31st January 2019

 

 

 

Why do Businesses need a website?

The importance of a good business website is crucial. In this day and age of increasing reliance on technology, businesses need to be not only marketing online, but present online in every possible way in order to be visible to their target audience.

For small businesses, this can be tricky, as being small often means limited funds, staff and expertise to develop and maintain a highly sophisticated website, so it tends to take a backseat.

It is important for businesses of any size, but particularly smaller companies to focus their attention on digital- it is the future, and is progressing and becoming more advanced every day.

We’ve come up with a few reasons why having a website is so important, and how you can ensure you are making the most of it.

Firstly, you need to focus on your local audience before you start thinking bigger- this goes for all sized businesses, but particularly SME’s and start-ups. How can you expect a nationwide following if you have not saturated the market in your local town or county? Online gives you the opportunity to build touchpoints,  and can be a successful way in building relationships with customers at a local level. At the end of the day, those customers who are loyal, engaged and regular are the most valuable, as they are the ones who come back again and again. Even if your business does not run primarily online, perhaps you have a shop or building, you want to have customers coming back to you again and again, making you their first point of call. Online gives your customers the flexibility to choose to visit you in person or online.

Next, find the channels that will impact your business the most. There are so many different options when it comes to online advertising, so choosing the channels that are worth the time and effort, whilst also painting the picture of your business in the right way is key.

For example, B2B companies may tend to focus on channels such as LinkedIn, more so than Instagram, whereas e-commerce companies may focus more on Instagram, Facebook, Snapchat etc- it’s all dependent on where your customers are. Using your website as your starting point, and as your central online hub of activity provides a solid basis for all of your online marketing efforts.

Finally, make sure you are accessible at all times. Having a secure,  clear and functional website is the best way to do this, so that you can be confident that your customers can contact you at any time online, and in a way that suits them. To do this, we recommend having various different contact options- links to social media pages, phone number, email address  and contact forms in order to provide your user with their preferred contact method. From these contact methods, make sure you are answering queries and questions quickly and efficiently, giving simple, uncomplicated answers wherever possible.

If your customers, particularly those in your local area, are consistently thinking of your business as accessible…why would they have nay reason to go elsewhere? This is the basis of forming solid relationships with loyal customers who will keep coming  back again and again. And let’s face it, that’s all business owners really want at the end of the day

 

 

 

Online marketing at Christmas

Starting Christmas  online marketing early  is sure enough best way to ensure  you are keeping up with your competitors , but exactly how and why?

Key Christmas shopping dates now span across two months- November and December with Black Friday, and Cyber Monday marking the beginning of the Christmas shopping season towards the end of November, and often beginning weeks before leaving a good two months of Christmas shopping madness for retailers.

We’ve put together a few tips on how to ensure you are using online marketing  in the right way this year, and why you should be making the  most of it and getting your digital strategy sorted…

As mobile usage continues to grow, it is estimated that an approximate 45-50% of Christmas sales take place on mobile- and is continuously growing as the use of mobile phones and tablets ever increases. For this reason, it is important that you ensure you website and buying process is always compatible with mobiles and tablets and easy to navigate on smaller phone screens. If not, you could be saying goodbye to hundreds of potential customers who would prefer to buy on their mobile, simply because your site does not support their preferred method of buying.

Secondly, you need to ensure you are getting in front of your target audience in as many ways as possible, 57% of shoppers have no idea what they want to buy when they go online to start Christmas shopping, so it’s up to you to persuade them  that your product is the one they didn’t know they needed so much.

Targeted online advertising is a highly effective way to target specifically online,  ensuring that ads are shown to relevant audiences based on

What is Marketing Automation?

Its everywhere at the moment, but what does ‘marketing automation’ really mean?

The term seems to be thrown around all over the place, but how many marketeers are actually aware of the real meanings of it?

The term refers to developed software that exists to ultimately automate marketing actions which would otherwise be done by an employee and take up hours of time, never mind resources and finances too.

Marketing automation allows companies to run independently, to nurture prospective customers, to ease the pressure of marketing professionals in their day-to-day responsibilities meaning that scaling the business is more accessible.

Automation tools can’t do all the work, but they can help relieve the pressure of online marketing, by making the whole process more efficient and sophisticated.

It helps marketers to prioritise tasks without compromising the quality of work being created, so that goals can be reached faster.

The most effective form of marketing automation is email marketing. So many CEO’s and marketing managers believe in blasting out hundreds of thousands of emails to customers in the hope of getting a sale, but in fact this just doesn’t work.

Marketing automation allows for a much more personal experience for the end-user, rather than being bombarded with sales and marketing emails which may be of absolutely no interest to them whatsoever.

Instead, by sending relevant content based on their actions, you are able to gage the likelihood of your customer converting, based on the actions they have previously performed. For example, you send a chain of emails, but your customer only opens the second email, but chooses not to download the brochure- this would gage that there is perhaps some interest there, but not a storing one, otherwise they would have opened the first email, and also downloaded the brochure. By knowing this, you are able to then tailor your email workflows to appeal to their level of interest in terms of the content you write, and also the frequency in which you send them.

 

 

 

 

 

 

Advertising for Black Friday

Black Friday, traditionally is the busiest retail time of the year for American business marking the beginning of their holiday season after thanksgiving This time of year is fast becoming a British phenomenon too, along with Cyber Monday that comes just a couple of days later.

Last year the British public spent a whopping £1.4bn with British retailers online only across the Black Friday and Cyber Monday weekend. Year on year the amount increases massively, so this year is set to be the biggest yet!

With this in mind, businesses who have not previously got involved, should really carefully consider it, as the opportunities it provides  In order to get the most out of the event, why not get started early and increase brand awareness in the run up to 23rd November.

With just a month to go,  increasing brand awareness ensures that when it comes to searching for the best deals, customers remember your brand over your competitors, so are more likely to recognise your brand when you have offers on, and might even organically search for you to see what deals you have to offer.

In order to achieve this awareness though, starting advertising campaigns in plenty of time is key. Highly targeted, online advertising campaigns are a great way of first, building brand awareness before the event, then increasing website traffic during black Friday weekend.

Every year we see companies beginning their black Friday marketing far too late, meaning they see little or no return on investment. Black Friday and Cyber Monday are becoming more and more popular here in the UK- it’s time businesses understand and get involved by being prepared early.

What Facebook video streaming could mean for online advertising.

The new Facebook Watch feature was launched in the US in August last year, and just a couple of weeks ago was revealed that it will be launched in the UK and Europe in the coming months.

The new feature on the phenomenal social media giant  is just the latest  extension of the platform to directly compete with other video streaming platforms such as Amazon prime, Netflix and YouTube. Just like current platforms, the video streams will range from mini documentaries to live sporting events.

But how will Facebook Watch differ from other video streaming platforms?

  • Original video content exclusive to Facebook watch
  • Monetized by ad breaks, so users do not pay for subscriptions unlike current platforms.
  • Facebook watch will be hyper-personalised thanks to the detailed targeting available within the Facebook platform, in a way no streaming platform ever has been before.

Facebook has over 2 billion active users per month, who check on a daily basis, most often multiple times a day. The scale of the Facebook platform is huge, and any extensions on it is definitely something marketers should feel excited about.

Reports are suggesting the new Facebook Watch platform will be integrated into news feeds, as the platform has seen great success in the past using the news feed to drive success of new features.

This means more and more people will be paying attention to their news feeds, spending more time on the news feed which in turn will increase ad impressions. The increase of impressions, often leads to increased clicks.

The feature also opens doors to highly targeted video advertising. Combining the success and engagement levels of generic video ads, along with the detailed targeting available on the Facebook platform could be a new and exciting extension to online advertising campaigns.

Accompanying targeted video ads with highly targeted static or HTML5 ads is a great way of ensuring your ads are seen in every aspect of the Facebook platform in particular. Running campaigns across all marketing channels is undoubtedly the most effective as you are targeting audiences in all aspects of online, rather than just one social channel. However, extending your marketing within individual channels is also highly effective, particularly if Facebook is one of the main channels your target audience are likely to be.

 

 

 

 

Things to do before paying for advertising

Before starting to use paid advertising for the first time, whether it be through an agency or independently, there are a few steps you need to undertake to ensure your campaign can be as successful as possible. Online advertising is possible at a minimum cost, such as social media marketing, however to really see results from your campaign, you need to be paying, whether it be just boosting social posts yourself, or conducting a full campaign with professional help. Nobody wants to see money wasted, so before you begin paying for your advertising, there are a few things to take into consideration…

  1. Know what your audience wants.

Which trust indicators within your ads are likely to get the greatest response from your target audience. Do you need to be featuring testimonials or other credibility boosting factors, depending on which has the best effect on your target audience.

You should also consider offering something helpful for free in exchange for the chance to speak to a member of your team, such as a free demonstration, sample or newsletter to encourage users to respond to your ads.

  1. Figure out what you want to achieve

Set some SMART targets, to ensure your expectations are realistic and achievable.

Specific- are you being clear about exactly what you want your campaign to achieve?

Measurable- are you able to clearly measure results?

Achievable- are you likely to achieve your goals?

Results-based- are your predictions based on previous results?

Time-bound- do you have a realistic timeframe in which to achieve your goals?

  1. Perform a competitor analysis

In doing this, you can see things from your competitors point of view, and evaluate your current strategy making changes inspired by your competition.

You need to ask yourself the following questions:

  • Who else is advertising similar products to yours?
  • What is their ad messaging like?
  • Are they offering anything?
  • What does their landing page or website say after you’ve clicked on their ad?

Using these will enable you to better your competitors with clearer more engaging ad copy, enticing offers and a better website experience.

For all your local, online advertising needs, SeeLocal is a platform that has access to all available online networks from one place, allowing businesses to easily run campaigns across multiple platforms.

 

Top tips for a great landing page

Firstly, what is a landing page? A landing page is used in online advertising, is the page in which users are taken to after clicking on your ad online. When advertising online, it is one of the first impressions a user gets of your company, brand or product, so it needs to be flawless. But what does it take to make a truly great landing page?

Firstly, you need to establish what your goal is, and what exactly you want your users to do upon clicking on your site. Do you want them to fill in a contact form, sign up for a newsletter or download a brochure. Whatever it is you want them to do, you need to make sure this is clear and that your conversions are defined, so you can easily track them.

Next, you need to establish who your competitors are, and what they are doing that you’re not. How are they succeeding, and what can you take from their strategy that could imitate their success? It’s completely fine to imitate competitors, if anything they’ll probably see it as a compliment…I say probably…

You need to know your audience inside out in order to create a landing page  that appeals directly to them and will entice them in, not turn them away. You can alter your ads depending on the location of your audience such as the way they speak and include images of things that will be familiar to them, to be more personalised and hopefully increase your engagement. Ask yourself, for example, what is the age of your targeted audience, what are their interests, where do they live, how much do they earn? Without knowing really detailed information about them, you will not be able to effectively market to them.

Finally, it’s worth knowing how your users got to your landing page, so you can tailor that page depending on where they came from.

Some final tips on how to ensure your landing page is successful and effective are the following:

  • Keep text short, sweet and to the point. If there’s too much text, users simply won’t bother reading so make sure your information is clear, and that your font is clear.
  • Any imagery, branding, text or decoration need to have a purpose- any clutter will just make your page look too crowded and will distract users from the real purpose of your page.
  • Ensure your content and images are of high quality, this is one of the first impressions users get of your business so you want to show high quality to reflect your business.

For more information about landing pages in SeeLocal campaigns, feel free to contact us!

Save the British High Street!

With news breaking at the end of last week about the closure of Gaucho restaurants, putting around 1500 jobs at risk, we are really starting to see how the British High street is rapidly decreasing. With not just independent stores, but big brand chains now feeling the pinch, will we soon be waving goodbye to the high street as we know it?

In the last 10 years, more than 11,000 high street names have gone out of business, not to mention countless small individual businesses. In 2018 alone we have seen many big brands including restaurant and retail chains struggling to maintain large numbers of shops, such as Byron, Carluccio’s, Cote, Prezzo as well as Carpet Right, Marks and Spencer, Mothercare and New Look. For these companies, closing down a store is a big step, so the pinch must be extremely tight to be closing down tens, sometimes hundreds of stores nationwide.

The British High Street, for centuries, has been a buzzing place for socialising, browsing and purchasing necessities. Before the ability to shop online, the high street was the only place available to buy goods- shops of all varieties tended to the buyers every need. You had your candlemaker, your green grocer, your butcher, fishmonger, tailor, jeweller…you name it, the high street had it, each with their own individual purpose to the public.

It’s not all bad news though- as humans, we crave social interaction and forming relationships with other humans. Although there has bene a significant rise in online shopping, for the shear convenience of it, the high street will always have its place in the hearts of British communities…but how can we do this?

One way of raising awareness of the high street, is to bring back the community feeling. Back in the days of High street success, there was no other place to be, the high street was the social hub of the town or city, the place to go if you wanted to be in the know. Councils, along with shop owners and managers, to come up with ideas to get the community involved, and supporting the high street once again. Street parties, carnivals and markets can all be great starting points in building up the community spirit. Putting the heart back into the high streets is key to ensuring a future  for socialising, culture, creativity, health and wellbeing.

Here at SeeLocal, we are here to help business of any size market directly to their local audiences through our local online advertising. With the rise in reliance on internet and mobile devices, online is exactly where businesses should be targeting to get people knowing about their brand, and generating local leads by wanting to get out and about to visit in person.