Facebook adds a click to WhatsApp tool, could this affect your marketing strategy?

Facebook is changing the world of digital marketing and has bought out a tool that allows advertisers to use ads that users can now click on to open a chat on WhatsApp. This tool will help advertisers to expand targeting and therefore increase the chances of people sending a message.

So how does it work…?

With this update advertisers can create news feed ads with a call-to-action button that users can select to open a WhatsApp chat with the business. This call-to-action button appears at the bottom right of the ad. To be able to use this function advertisers must have both a WhatsApp business account which must also be connected to Facebook ads manager.

The benefits…

The benefits of this click to WhatsApp tool makes it easier for users to communicate with businesses in a more personal manner without the hassle of a phone call. Companies with WhatsApp business have access to multimedia messaging including, free calls, free international messaging, and group chats. It also offers customisation and quick replies to the customer. This new tool benefits the business by making them more discover-able and accessible to their audience.

Whats in it for marketers…

With Facebook’s click to WhatsApp ads, marketers can initiate conversations with potential consumers through an encrypted platform. In addition to being able to message consumers, this new ad campaign will also show traffic, conversions and post engagement.
Facebook have also announced that they have plans to roll out WhatsApp ads in the app’s status feature this year, however they have not yet announced a specific time frame for when this might come into action.

Why Customer Retention Marketing Is Important For Small Businesses

Customer retention is the process of engaging existing customers to continue to buy products or a service from your business. Better customer retention means longer lasting relationships. Below we have stated why customer retention should be important to you?

1. Drives referrals

Customer retention helps to build up loyalty with your customers so that they are likely to refer you to their friends in the future. Word of mouth advertising is one of the most effective means of advertising that you can use, however it is something that only comes from loyal happy customers. Customers are usually happy to tell people about your business if they have received excellent.

2. Retained customers will provide valuable feedback.

Receiving feedback from your customers is very important. Statistics show that customers are more likely to become loyal to a company if they are a company that implements the feedback that they receive. Customers who make frequent purchases from your business are more likely to know the areas of your business that needs improvement and how you could make service for them better, which in turn creates a better services for new customers and therefore lead to increased retention rates and sales for you.

3. Repeat purchases from repeat customers equals repeat profit.

Statistics have shown that existing customers are more likely to spend more money with you than new customers, this is because they value and trust your business and believe that you offer a superior service compared to your competitors. In addition, your long-term customers are far less price-conscious than new customers this is mainly due to the fact that they are loyal to your brand so willing to pay the price for your service.

Businesses are constantly under pressure to meet customer expectations while providing exceptional customer experience. If you need help with customer retention then fear no more, SeeLocal is the perfect solution. We can help drive additional revenue to your business to help you reach out to new and existing customers through targeted audience technology and help drive business qualified leads. SeeLocal is a local online marketing platform that has access to all available online networks from one place, allowing businesses to easily run campaigns across multiple platforms.

Why you need to be pushing for faster page loading time!

So how fast is fast enough? Well in simple terms you need to make sure your website is fast enough for your visitors and for Google.

In 2018 Google announced a new mobile ranking algorithm called “speed update”, Google stated that the speed update will only affect the pages that deliver the slowest experience.  Page loading time can have a huge impact on your business and online marketing, so below we have outlined some of the benefits you will see with faster page loads.

  1. Better user experience – Today’s buyers are impatient, if a customer clicks on your webpage and it takes forever to load, they are more than likely going to click back off it and go to one of your competitors. Buyers today don’t have the patience to sit around waiting for a slow website to show up, so the longer you make them wait the more interest they lose in your site.
  2. Affects your SEO – As Google started using site speed as a ranking signal in their algorithm, it means that it contributes to where your website shows up in the search results.

So, what is it that is affecting your website’s load time?

  1. Template website or custom designed website – Although the cost of a template website may be less than the cost of a customer design, the template website often comes with additional features built in that are not actually essential to your website’s success. It actually takes more time to load these extra features which in turn means slower page loading time.
  2. Reduce your redirects – Each time a page redirects to another page, your customers face additional time waiting, so reducing this means reducing the time they have to wait.
  3. Optimise images – Make sure your images are no larger than they need to be and that they are in the right format and compressed for the web.

We’re supporting Small Business Saturday!

If you’re not already familiar with Small Business Saturday, let us introduce you!

Small Business Saturday is fantastic, non-commercial campaign that celebrates UK small business success and encourages consumers all over the country to shop locally and to support all the small businesses doing wonderful things within their communities.

The event takes place annually on the first Saturday in December and is growing each year! Last year an estimated £748 million was spent on the day and is predicted to grow for 2018 as backing from local authorities is up to 87% from last year’s 80%.

We work closely with small businesses every day and we know how much they impact local communities so we’re keen to get involved and show our support! This year, we’re offering all small businesses a FREE campaign when 3 campaigns are purchased. To find out more about this superb offer, get in touch with our team!

You can find out more about the great work happening over the UK here: smallbusinesssaturdayuk.com

If you’re not retargeting this Christmas, you need to read this

It’s here… the busiest time of the year for retail sales offline and online. That means it’s also one the most important times to run retargeting ads. You’ll want to trust us on this one, we promise. Here’s why..

Big sales events Black Friday and Cyber Monday may have come and gone but online shoppers aren’t going anywhere. In fact, 30% of all annual retail sales typically occur between now and Christmas, with 60% of UK consumers doing at least half their Christmas shopping online.

You’ve already got them this far, you don’t want to lose out now!

SeeLocal retargeting is all about getting your customers back – on average, 98% of people won’t buy anything during their first visit to a website so retargeting is pretty essential to ensure you’re not missing out on any customers.

The good news is, we can help! SeeLocal retargeting works by showing your ads on relevant websites and social media platforms when a user visits your site or opens your email without making a purchase.

 There’s a tonne of people online

The right Christmas marketing should mean additional shoppers online equals additional website visitors. With all these increased visits, you want to ensure that you’re capitalising on all the opportunities and keep reminding any lost customers to come back to your website to make those all important purchases.

Looking to buy

Unlike other times of the year when you’re trying to give your customers an excuse to buy from you, Christmas is an easy sell. Or at least, it should be. Consumers are looking to spend and they’re looking for ideas – the perfect opportunity for you to remind them that your business is where they should start!

 

SeeLocal retargeting is included in every SeeLocal display campaign so go on, get started and treat yourself to success this Christmas!

 

Advertising for Black Friday

Black Friday, traditionally is the busiest retail time of the year for American business marking the beginning of their holiday season after thanksgiving This time of year is fast becoming a British phenomenon too, along with Cyber Monday that comes just a couple of days later.

Last year the British public spent a whopping £1.4bn with British retailers online only across the Black Friday and Cyber Monday weekend. Year on year the amount increases massively, so this year is set to be the biggest yet!

With this in mind, businesses who have not previously got involved, should really carefully consider it, as the opportunities it provides  In order to get the most out of the event, why not get started early and increase brand awareness in the run up to 23rd November.

With just a month to go,  increasing brand awareness ensures that when it comes to searching for the best deals, customers remember your brand over your competitors, so are more likely to recognise your brand when you have offers on, and might even organically search for you to see what deals you have to offer.

In order to achieve this awareness though, starting advertising campaigns in plenty of time is key. Highly targeted, online advertising campaigns are a great way of first, building brand awareness before the event, then increasing website traffic during black Friday weekend.

Every year we see companies beginning their black Friday marketing far too late, meaning they see little or no return on investment. Black Friday and Cyber Monday are becoming more and more popular here in the UK- it’s time businesses understand and get involved by being prepared early.

Top tips for a great landing page

Firstly, what is a landing page? A landing page is used in online advertising, is the page in which users are taken to after clicking on your ad online. When advertising online, it is one of the first impressions a user gets of your company, brand or product, so it needs to be flawless. But what does it take to make a truly great landing page?

Firstly, you need to establish what your goal is, and what exactly you want your users to do upon clicking on your site. Do you want them to fill in a contact form, sign up for a newsletter or download a brochure. Whatever it is you want them to do, you need to make sure this is clear and that your conversions are defined, so you can easily track them.

Next, you need to establish who your competitors are, and what they are doing that you’re not. How are they succeeding, and what can you take from their strategy that could imitate their success? It’s completely fine to imitate competitors, if anything they’ll probably see it as a compliment…I say probably…

You need to know your audience inside out in order to create a landing page  that appeals directly to them and will entice them in, not turn them away. You can alter your ads depending on the location of your audience such as the way they speak and include images of things that will be familiar to them, to be more personalised and hopefully increase your engagement. Ask yourself, for example, what is the age of your targeted audience, what are their interests, where do they live, how much do they earn? Without knowing really detailed information about them, you will not be able to effectively market to them.

Finally, it’s worth knowing how your users got to your landing page, so you can tailor that page depending on where they came from.

Some final tips on how to ensure your landing page is successful and effective are the following:

  • Keep text short, sweet and to the point. If there’s too much text, users simply won’t bother reading so make sure your information is clear, and that your font is clear.
  • Any imagery, branding, text or decoration need to have a purpose- any clutter will just make your page look too crowded and will distract users from the real purpose of your page.
  • Ensure your content and images are of high quality, this is one of the first impressions users get of your business so you want to show high quality to reflect your business.

For more information about landing pages in SeeLocal campaigns, feel free to contact us!

Why location based marketing is so effective.

Location based marketing is arguably the most exciting development in the marketing industry, to date. With the ongoing increase in how people use and rely on mobile phones in day-to-day life, using these devices to personalise messages to potential customers, in real time and based on their current location is an extremely effective, successful way of marketing. Depending on where they are in the world,  advertisers can choose to send  different ad types, such as display ads, banner ads or search ads, to appeal to a particular activity or area.

At SeeLocal, our speciality is running highly targeted, local online advertising campaigns across multiple advertising platforms. We tailor ad campaigns to be shown to particular demographics, based on your target audience, and make sure ads are shown to relevant users, so your budget is not wasted and your campaign is a success.

Being so personalised, means that your potential customers who are seeing your ads, are more likely to convert as the information they are seeing is relevant to them. Using a particular dialect in an area, for example Yorkshire, means your ads are appealing to the specific ways of speaking in that area, which makes ads seem more personalised and therefore encourages more sales.

Ads are served up in real time, meaning they are seen in the moment. Ads shown based on location are relevant to what the user wants to see at a particular time, and encourages them to complete an action simply based on where they are. For example, in the retail industry, apps can serve up unique discount codes for nearby shops to encourage impulse purchasing. After all, we’re all human, we are much more likely to make a purchase if we have the opportunity to pay less than it is supposedly worth.

The fact that location based ads are so highly targeted, means they are even more relevant to users. Over time, due to consistently seeing relevant ads, this then increases the attention that users pay to display ads, due to reduction in generic irrelevant ads. In the past,  statistics have shown that around 46% of people used ad blockers due to seeing irrelevant ads, but with the development of location based marketing, truly relevant ads can be shown to those who are actually interested, which in theory should lead to a reduction in the use of ad blockers.

When targeted properly, location specific ads are almost certainly relevant to the audience you are targeting, making them more likely to be noticed and lead to a sale. Better, higher quality ad targeting means businesses are spending less money on ad campaigns to people who simply are not interested.

 

Benefits of Live Reporting

Live reporting allows advertisers to see data results as and when they happen, usually in the form of a dashboard. The benefits of this are endless, allowing advertisers to gain a deeper understanding of who customers are, and how they react to, for example, an ad campaign, and to quickly make any changes necessary to maximise impact of the campaign.

This limits the amount of wasted time and budget, as changes and alterations can be made almost instantaneously, so users can easily measure just how well a campaign is doing.  At SeeLocal, our online dashboard not only offers real-time reporting of your campaign, it also allows you to see exactly where each of your display ads are being shown, as well as how well they are performing in terms of analytics such as click-through-rate and cost-per-click.

Another element of live action marketing is real-time bidding. Realistically, you would think the most relevant ads would be shown to you when you load a webpage, when actually, the amount these advertisers are willing to pay for a click is also taken into account. Advertisers bid against each other to appear onto website pages, with the most relevant and highest paying ad being displayed when the website loads. This all takes place in a matter of seconds, and can be changed in no time by advertisers simply increasing their cost per click to become the highest bidder for each particular webpage.

With online marketing, there is always something going on, and opportunities for changes and alterations to be made in a matter of seconds. At SeeLocal, our network captures real-time results, monitoring and changing cost-per-clicks according to the campaign budget and real-time bidding prices.

The benefits of real-time bidding, has enabled advertisers to target ads to specific users of particular sites, ensuring that the position of every ad they show is not only relevant, but grabbing the attention of audiences with a genuine interest in the product or service.

For more information about how our live reporting dashboard, and real-time bidding service could benefit your business, get in touch by giving us a call on 01295 817611, or through our website contact page.

 

Marketing or Innovation?

 

Just like the age-old saying- what came first…the chicken or the egg, in the world of marketing, we often question what comes first- marketing strategy or product innovation.

Marketing strategy refers to a plan, determined by customer’s needs, so companies can assure they are marketing a product that is of interest to their company. Marketing is the underlying, constant source of getting a product known about, and seen by those interested.

Marketing innovation, refers to a ‘big idea’ or piece of technology, within the original product, such as an update or launch. Of course, you might think this comes first, with the launch of a new product, which to an extent it does…however, how would you know  there was a space in the market for your product without conducting market research?

It’s all very well conducting thorough marketing research, but how would you know what to research without an innovative idea or concept to start with? This is the age-old question within marketing, where exactly does it all start?

Honestly, it would be really difficult to define the exact point that can be established as the first step in developing and marketing a new product. The important element to consider thoroughly, and continuously throughout the very early stages of marketing and innovation, is that these aspects work side-by-side, and one simply won’t work as well without the other.

The closeness between marketing and innovation, is what allows them to change and evolve quickly according to consumer trends; what one lacks, the other excels. This concept applies to all industries, from tech to hospitality and retail to transport. It’s an industry wide trick, that can ensure a product maintains success and lifespan, keeping the marketing campaign innovative, and developing innovation according to marketing results.

A benefit of using online advertising techniques, as opposed to traditional printed methods, is the fact that digital methods such as display ads allow users to accurately track the success of  a campaign, and know that the results they are seeing is a genuine reflection on how well the campaign has run. This then lead to more successful innovation, as market testing

The key is to maintain close involvement of innovation in marketing processes, and marketing in innovation processes, to ensure the two can work together to optimise the strength of your product, and increase its longevity within the market.

5 Tips for Online Marketing

Marketing is a time consuming and often tricky aspect of running a business- particularly for small businesses and start-ups.

For this reason, here at SeeLocal, we have put together a few tips on how to get the most out of your marketing and how we can help you to do so.

  • Be present online- Just because your product is not sold online, does not mean that a strong online presence is irrelevant to you. People are spending more and more time online now, so the place you want your business and products to be appearing is exactly there. It’s vital that you give your target audience the opportunity to learn about your products and business, and that is one place where SeeLocal can help. We specialise in reaching specific, highly targeted audiences through bespoke display ads across a series of large online networks to audiences in targeted postcodes and locations.
  • Engage with your local community online- Social media is no doubt the best and most effective way to communicate to potential customers and promote your business. Getting involved with the online community by using hashtags and keeping up with trends, displaying what locals are talking about and engaging in is highly important when it comes to online activity. Potential customers often make decisions based on how engaging and active a company is on social media, so it’s vital that you are making the effort to engage as much as possible.
  • Be Creative- Try and come up with different ways of communicating your message. Plan your posts for the month to get a view of what you’ll be posting and how often. Come up with competitions, weekly posts and questions to keep your followers engaged and interested.
  • Encourage and push for online reviews- Ask your satisfied customers to leave reviews online; these are a great way of gaining more brand awareness. It is often only the unsatisfied customers that feel the need to leave reviews, change this by asking your customers to leave an honest review of how you did- you can then use what they say in social posts on your website to promote your service. People want to know that businesses leave customers satisfied, and makes them more likely to try the business for themselves through trust that they can deliver.
  • Don’t neglect your marketing offline- although digital marketing is growing more and more popular, offline marketing can complement your online campaigns. Although they are more time consuming and less cost effective ways of gaining awareness, often people will find out about a business offline, leading to a google or social media search. However you choose to market offline, ensure you include your social media handles for people to then follow you, perhaps incorporate a hashtag to create an online buzz encouraging potential customers to then move online and become involved.

If you’re interested in starting your own campaign, contact us– we’ll be happy to help.

 

Google Shopping Ads Being Used To Display Products On YouTube

YouTube has been a major part of the Google network for some time now, and Google AdWords has always been a key feature within it. Adverts display before or during videos, are shown on the sides of the screen, and even questionnaires and surveys can be shown to viewers before they watch a video. Allowing ads to display online during YouTube videos has already been a highly successful new format, allowing longer video adverts and emphasising the usefulness of shorter, snappy adverts. But Google is always looking for better ways to implement their AdWords features into a video, and new features have been tested and implemented that can be a huge boost to local online advertisers such as SeeLocal.

Back in May 2015, Google began integrating their Shopping Campaign adverts into YouTube, creating a layout that meant that products included in the YouTube video were shown along the right side of the video. This was a very useful addition for brands and retailers to advertise specific products alongside their videos, but now Google has been preparing for the release of a new format of Shopping Ads on YouTube. The implementation of shopping ads below a video is a boost for local business marketing as it offers a fresh way to attract a relevant audience to your website, and an audience is more likely to make a snap purchasing decision if they know the store or website they’re buying from is local.

The more traditional style of Google Shopping adverts that people are used to are the carousal format on the search engine, but people have spotted this traditional style of shopping ad appearing below YouTube ads recently. Back in November 2016, this format was spotted by users in Denmark, with shopping ads appearing below Bruce Springsteen videos, and ads for cleats appearing under soccer cleat product reviews. The ads didn’t show for all users, and it most likely is a preliminary test being done before rolling the feature out to a larger audience. When these features are implemented, SeeLocal and other local digital marketing firms will find them very useful in reaching a more locally based audience using a very wide-reaching method. Millions of people watch YouTube videos, so the feature will reach a huge and varied audience, and this audience is more likely to make a conversion when they are attracted to the products being shown on the video itself.

Google has also implemented another shopping feature onto YouTube in the form of TrueView, allowing advertisers to show products directly from their Merchant Centre shopping feed on the YouTube video page. Once again, these adverts appear below the video itself and show off specific products related to the video being shown. Google automatically selects videos on which to feature these shopping card, depending on their title, descriptions, and various other attributes. Dynamic Remarketing has also been introduced for this feature, allowing people watching YouTube videos to see your products provided they have already visited your website before.

Youtube is one of SeeLocal’s many networks. Contact us today to find out how SeeLocal’s digital marketing platform can benefit your business.