Why’s that ad following me around the internet?
Because the company (showing the ads) are using ‘retargeting’ technology to track your online behaviour, that’s why.
Essentially, online savvy businesses know you have previously visited their website and are trying to entice you back via ‘retargeting’ with relevant display ads.
In fact, did you know that (on average) 98% of people will NOT buy anything during their first visit to a website?
SeeLocal’s online retargeting ads can help bring back previous visitors – encouraging them to buy, provide contact details or stimulate another response during their next visit. Alternatively, it can also be used to promote additional products to recent online customers.
What are SeeLocal’s retargeting ads?
They will enable businesses to advertise to people who’ve visited their website on previous occasions – having made a purchase, interacted in another way or, most likely, left without taking any action. We can encourage them to return by creating engaging display ads and attractive unique landing page with tempting promotional messages. In turn, providing another opportunity to create a new customer relationship.
How does SeeLocal retargeting work?
When you create a retargeting campaign with SeeLocal, you don’t need to worry about adding tracking codes or remarketing tags to your website. We will create and drive traffic to a fully optimised and unique landing page – in turn, enabling us to track and report all actions.
Once visitors leave your website, an anonymous cookie will automatically track and follow them browsing the internet. Adverts such as banner ads can be placed on sites that they subsequently visit as a reminder to return to the desired site in order to stimulate some form of interaction.
For which businesses will SeeLocal retargeting work?
Quite simply; it will work for businesses of all shapes & sizes -independent, local, national, large, small, medium, B2C or B2B; all can utilise the full power of the internet by activating a retargeting campaign as a reminder to previous website visitors.
The best performing retargeting creative is likely to include a strong promotional offer or response mechanism (i.e. call-to-action) – eg: subscribe, buy, request more info etc. We will also design and create the ads for all SeeLocal campaigns.
Retargeting marketing campaign is valuable on various levels: often by helping to convert visitors into interested or actual customers, but also by shifting first-time purchasers into regular customers or brand advocates.
Inevitably, retargeting display ads are a very good customer conversion tool … less so for driving significant traffic.
Don’t forget – previous visitors to your website have already shown interest in your business. They are by definition lower hanging fruit than other potential customers. Retargeting them is a MUST.
Over to you!
If you would like more information on how retargeting display ads can help you, contact SeeLocal Today