What is Seasonal Business?
No matter the business, there will always be particular seasons that are busier than others. For some businesses, particular times of the year are vital for the business to continue trading for the following year, therefore marketing in the right way to maximise profit at this time is really important and can make or break a company.
Seasonal business refers to the various fluctuations in business, that correspond to the different seasons within the year.
For example, we are soon to be entering the Christmas season, which for most businesses, particularly in retail, is the busiest and most important time of the year and can have a major impact on the success of the company for the upcoming year.
Marketing for a seasonal business can be tricky- when’s the best time to start?
Well, the trick is, never stop. Marketing needs to be an ongoing process for any business, but the extent and reach of your activities is the aspect that changes with the seasons.
For example, a business that sells lawnmowers would concentrate on spring/summer time, running bigger marketing campaigns, trying to generate as many sales as possible to compensate for the fewer sales they are likely to receive in Autumn and Winter. Their marketing strategy shouldn’t simply disappear in Autumn and Winter, as when Spring comes around again they want to be at the forefront of their customers minds. Low level marketing campaigns during the less busy months ensure that when the time comes for the surge in sales, customers are aware of the company, the brand and the product and are then more likely to choose them over their competitor who may have stopped their marketing altogether during the Winter months.
In order to be consistently marketing to the right people, online advertising is the way to go for seasonal business in particular. Marketing online with SeeLocal, ensures that only those who have shown genuine interest in your product or service, or in your competitors, are shown your ads. This can work in brand awareness during the quieter months, ensuring the brand name is continuously shown to the target audience despite the fact that they are less likely to convert at that time, then shown more during the busy months in order to generate leads, enquiries and, the ultimate aim, sales.
SeeLocal is the perfect solution for this, as using highly targeted audience technology, your target audience will be seeing your ads continuously making them more and more likely to convert, or at least to know your brand in time for when they want to convert, protecting budgets every step of the way.