Digital Transformation- What Does It Mean?
Digital transformation in the modern world is much more than developing a mobile site, app or social media strategy and producing an end product- it is all about the ongoing transformation of integrating digital aspects into the day-to-day life of the business.
For brands, this causes a range of new questions. When conducting a digital transformation project, who is solely responsible for it, and what does it involve?
The truth is, to have a successful digital aspect to your business, such as a website, social media accounts, or perhaps an app, there is no way of specifying where digital transformation begins and ends. When incorporating digital aspects into a business, the transformation is ongoing, and becomes another integral part of the business functions, rather than a project which suggests there is an end- with digital we can assure you there is no end…it’s here to stay.
When it comes to marketing online, it is not a case of a company or business simply marketing online, but about using the digital world we now live in, to market effectively and successfully.
It is easy for well established companies, who perhaps have not used digital means of selling or advertising before, to feel resistant to change. Perhaps they don’t have staff who are confident in digital, or simply don’t understand the potential digital marketing can have for boosting a business’s sales. Unfortunately, this situation is all too common, particularly in smaller companies, who see digital transformation as a costly and time-consuming process, when it really doesn’t need to be.
We understand that to those who are not familiar with digital, it can be a daunting area to branch into. However, with statistics showing a huge growth year on year on companies using digital products as part of their marketing or sales it is highly important for companies to be monitoring the change and embracing it… because you can guarantee your competitors will be!
With digital marketing, businesses now have the opportunity to become highly customer focused, even more so than before. Specific demographics can be easily targeted through ad placements to reach customers who are more likely to be interested in your product or service. Companies can track the movements of the customers online, such as how they find their websites, what pages they looked at on the website and previous searches and interests, and target ads specifically to these customers if necessary through retargeting.
If you would like to discuss running a SeeLocal online marketing campaign, please contact us– we’ll be happy to help.