Call to Action Marketing

You may not even realise it, but call to action marketing is all around you. The main purpose both digitally and in print advertising, is to get users to complete an action using enticing, intriguing advertisements, to guide the user through the desired process.
Each sign up you’ve done over the years, more than likely came from effective Call to Action Marketing. Users are guided towards the desired action, perhaps it’s a free trial or sign up form, using design on advertisements or websites that focus on the task in hand.

The entire goal, is to get users to complete the final action, in order for the company to gain members through a free trial, or to obtain contact details by filling out a contact form. The action needs to be short and simple, so that the user does not have time to change their mind about completing the desired action, they need to respond directly, straight away.
Since the shift from print marketing to digital marketing, CTA has become much less cluttered over the years, as people begin to grow in confidence with digital.

For example, CTA marketing is often seen within print magazines, requiring the reader to fill in a form by hand, and post in to an address in order to receive a free copy. These advertisements are often cluttered, and therefore don’t generally generate high response rates, as readers are not drawn to huge amounts of text on a page. Digital CTA marketing techniques are able to say much more, with much fewer text, often it is simple in the way the content is put together that makes the CTA clear to the user. Effective CTA marketing techniques tend to be simple in design, with a real focus on the button or link that is the key to the action. These need to be the centre of the ad or webpage, to be the main area that the user’s eye is draw to, in order to encourage as many people to sign up as possible. If the button or link isn’t clear, how can you expect as many people to complete the action if they are drawn to other areas on your ad or webpage?

At SeeLocal, we can design bespoke ads and website pages, to ensure your calls to action are clear, visible and intriguing to your customers. Contact us now for more information.

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