Who?
Shortlisted as one of the Guardian’s ‘Top 10 Festivals in the UK 2017’, Alfresco Festival is a family friendly, 2 day event that hosts over 100 artists across 7 stages with plenty of family entertainment.
What?
Alfresco Festival ran a SeeLocal campaign to generate local brand awareness and boost the final week of ticket sales.
How?
SeeLocal created a set of display ads featuring the main details and headline acts to promote the event. The sophisticated platform and targeting technology displayed the ads to relevant target audiences within a 50 mile radius of the event and to those who had previously visited the site.
“Our SeeLocal campaign directly led to 75 extra ticket sales. Indirectly, even more.”
Events Coordinator, Alfresco Festival
The results
Here are some top line stats from Alfresco Event’s campaign:
121,684
Ads shown
483
Ads clicked
75
Additional ticket sales
15.52%
