About Activate Learning

Activate Learning is a forward-thinking education group that aims for far-reaching, progressive change and impact through learning. We work with learners as individuals, helping them make the choice of course and career pathway that’s right for them. Their mission is to provide work-ready talent for business, and to transform lives.

The campaign

Replicating the offline artwork for both events, SeeLocal created a set of display ads promoting the events that were fully responsive across all devices and networks. The sophisticated platform and targeting technology displayed the ads to relevant target audiences within local areas to the schools and to those who had previously visited the site. Qualified local customers clicked on the ads and were taken through to relevant landing pages on their website.

Campaign goals

Activate Learning ran a several successful ad campaign with SeeLocal. Below are the main goals they wanted to achieve with their campaigns:

 

Generate local awareness of the company

 

Promote their open event in Oxfordshire

 

Promote their open event at UTC Reading 

Campaign results

Here are the key results from Activate Learning’s campaigns, These results show a good uptake of the advertising by the targeted individuals in the relevant areas, something hard to achieve when it comes to educational decisions, being often something ingrained in parents and children from an early age. It’s likely most of those 140+ who were converted were starting their college research via Seelocal’s ads giving Activate Learning a good opportunity to make a great first impression.

2,384,539

Ads shown

8,055

Ads clicked

147

Conversions

1.82%

Conversion rate

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