Who?

Activate Learning aim to transform lives through learning. The pioneering education group comprises secondary, further and higher education including apprenticeship and work force training.

What?

Activate Learning ran a SeeLocal campaign to generate local awareness and promote 2 open events to prospective students at their UTC Reading and Oxfordshire schools.

How does SeeLocal work for Activate Learning?

Replicating the offline artwork for both events, SeeLocal created a set of display ads promoting the events that were fully responsive across all devices and networks. The sophisticated platform and targeting technology displayed the ads to relevant target audiences within local areas to the schools and to those who had previously visited the site. Qualified local customers clicked on the ads and were taken through to relevant landing pages on their website.

The results

Here are some top line stats from one of Activate Learning’s best performing campaigns:

2,384,539

Ads shown

8,055

Ads clicked

1.82%

Conversion rate

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