Live reporting allows advertisers to see data results as and when they happen, usually in the form of a dashboard. The benefits of this are endless, allowing advertisers to gain a deeper understanding of who customers are, and how they react to, for example, an ad campaign, and to quickly make any changes necessary to maximise impact of the campaign.
This limits the amount of wasted time and budget, as changes and alterations can be made almost instantaneously, so users can easily measure just how well a campaign is doing. At SeeLocal, our online dashboard not only offers real-time reporting of your campaign, it also allows you to see exactly where each of your display ads are being shown, as well as how well they are performing in terms of analytics such as click-through-rate and cost-per-click.
Another element of live action marketing is real-time bidding. Realistically, you would think the most relevant ads would be shown to you when you load a webpage, when actually, the amount these advertisers are willing to pay for a click is also taken into account. Advertisers bid against each other to appear onto website pages, with the most relevant and highest paying ad being displayed when the website loads. This all takes place in a matter of seconds, and can be changed in no time by advertisers simply increasing their cost per click to become the highest bidder for each particular webpage.
With online marketing, there is always something going on, and opportunities for changes and alterations to be made in a matter of seconds. At SeeLocal, our network captures real-time results, monitoring and changing cost-per-clicks according to the campaign budget and real-time bidding prices.
The benefits of real-time bidding, has enabled advertisers to target ads to specific users of particular sites, ensuring that the position of every ad they show is not only relevant, but grabbing the attention of audiences with a genuine interest in the product or service.
For more information about how our live reporting dashboard, and real-time bidding service could benefit your business, get in touch by giving us a call on 01295 817611, or through our website contact page.
Banner ads are one of the most common forms of online marketing- they’re affordable, measurable and effective in building brand awareness and generating leads.
We’ve put together a few tips on what it takes to make a really successful banner ad…
- Use effective standard banner ad sizes.
At SeeLocal, we recommend using ads in the following sizes only:
- 336 x 280 pixels
- 300 x 250 pixels
- 728 x 90 pixels
- 300 x 600 pixels
- 1200 x 628 pixels
- 320 x 120 pixels
This is because ads in these sizes will be visible across all online networks, and will work on any device such as mobile, tablet or desktop. If ads are in any other sizes, they risk appearing distorted, hidden or not shown on sites at all.
- Place your ads in correct places
Online advertising is all about where you put your ads. It’s no use having beautifully designed ads, if they are being shown in the wrong places, to the wrong audience, there really is no point. The SeeLocal network specifically chooses sites relevant to each campaign, and ensures ads are only shown to audiences with a genuine interest.
It’s also important that banner ads are placed above the fold of a site, i.e. in the first section, not requiring the user to scroll down to view. This is because, the majority of website users will not scroll further down, so the likelihood of your ad being seen is significantly less than if they were placed at the top of the page.
- Logo, Value and CTA
The three key things that NEED to be on your ad, are your logo, clear indication of what you’re advertising ( including images) and a clear, creative call to action.
Your logo should clearly show your logo, and be designed with your branding in mind so it is recognisable to your customers. We recommend using images of your product, or using images of people, as these tend to get higher engagement. You also need to include your proposition, such as a special offer or trial in a clear position on the ad.
Finally, your call to action needs to be short, punchy and inviting. CTA’s are usually positioned inside a button, so that they become a focal point of the ad. We recommend avoiding phrases like ‘click here’- it’s overused, obvious and generally unexciting. Try to some up with something different, to draw customers in.
- Use clear fonts
It is advised that you avoid script fonts, i.e. any fonts that could be difficult to read at first glance. You want to keep your font as simple as possible, making it easy for users to read straight away. We also recommend keeping text down to a minimum of 3-4 lines, and having your headline and body text in different sizes for maximum impact.
For more information on banner ads, or if you’re interested in running a campaign with us, get in touch!