The way we spend money at Christmas shows a dramatic change, not only in how we spend money but also in the change of attitude we have towards day to day life in the run up to Christmas. According to the Bank of England, the average household in the UK spends around £2000 in an average month…in December, it is unsurprising that this spend creeps up to £2500 due to the increase in going out, food, alcohol and gifts for friends and family.
Research shows that the average spend on food increases by 20% in December alone, 30% on alcohol and a whopping 80% on books, compared to any other month of the year.
Not only are consumers spending more, they are also spending in different ways. The number of online sales compared to physical has increased dramatically over the last few years, with £1 in every £6 we spend being online sales. New trends and events such as Black Friday and Cyber Monday also now means that Christmas spending is lengthened to November too, as well as December.
For these reasons, each year it is getting more and more vital for businesses to be selling online, and ensuring their site is not only accessible for desktop, but for mobile and tablet also. Customers are more likely year on year to be conducting product research via social media channels, so businesses must also ensure they are active and engaging through social media sites, and responding to questions or comments. At SeeLocal, we specialise in local online advertising, helping businesses to target specialised markets based on factors such as previous search history, interests and location. Christmas is the ideal time to begin your online marketing, particularly for encouraging sales after Christmas and into the new year.
If you are interested in starting a campaign, contact us for help and support.
You may think you’ve left it too late to up your online marketing game this Christmas, but you still have time to ensure that this Christmas is a success for your business.
We’ve put together a checklist of ways you can ensure your online sales increase this season, with just a few things that SeeLocal can help with, that can make a huge difference.
- Mobile User-Friendly: People are increasingly using mobile devices to do their Christmas shopping, with so much to do and places to be, Christmas shopping has taken a much more mobile approach. It is essential that your website is mobile friendly, and can be easily accessed and navigated just as easily as if on a desktop.
- Paid Online Media- Christmas is the ideal time to be sponsoring your posts and promoting your website, with the increase in demand, and of people using the internet to buy and find inspiration for gifts. Retargeting really comes in handy at this time, as ads can be shown to people who have shown an interest in your products or service in the past, but have not converted into a sale yet. This can be hugely effective in convincing these people to then buy the product, by reminding them of it as they browse.
- Preparation- You will need to have a plan as to what special offers you will have during the Christmas season, how will you encourage sales and traffic to your website? Approximately half of all the money at Christmas is allegedly spend on gifts alone, so if you are in the gift retail market, you really need to be utilising this. The other half is apparently spent on decorations, food, drink and travel, so still a huge amount of money. It doesn’t matter what kind of online shop or service you have, with more people online than at any other time in the year, Christmas is a great time to build your brand awareness through a campaign, competition or advertisements- but make it Christmassy! You can send out customised Christmas emails to your clients, with exclusive offers to help get your brand noticed, and generate new sales.
- Christmas Theme- Decorate your website with a Christmas theme, to get your customers in the right mindset for spending. It doesn’t have to be drastic but elements of red, white, green and gold can ensure your website feels festive and will help in giving your customers the feeling of wanting to spend. Emulate this theme onto your social media channels also, which will hopefully encourage website traffic from your various channels, and increase engagement.
For further information on how we can help you run a Christmas marketing campaign, contact us– we’re happy to help.