How In Stream Videos Can Improve Your Online Marketing?

As you must know by now, users are viewing more ads (and videos) on their smart phones now than ever before, and the numbers continue to grow. Social media sites such as Facebook, Twitter and Instagram have made use of this new statistic, by incorporating ‘In-Stream’ video ads, to gain more interaction from social media users.

If you are a regular social media user, you’ve probably seen the ads on your own feed, so you’ll know exactly what I’m talking about.

Twitter in particular, use in-stream ads frequently. As a site, Twitter is used by people who want to discover and respond to content they find in their feed, more so compared to Facebook which is generally used on a personal level. On Twitter, users can interact, comment and reply to anyone whether they know them personally or not, including celebrities and famous figures. This puts the Twitter user in a completely different mindset as soon as they open the app or webpage, which is the mindset that in-stream ads thrive upon from their viewers.

Video ads in general and much more engaging and memorable than standard display ads- particularly with a younger audience. The ads are specifically targeted towards those who have shown activity that would suggest an interest in a certain product or service, much like our SeeLocal platform. The difference though, is whilst Twitter and Facebook ads are highly targeted, you are only reaching users on those sites which, depending on your target demographic, could potentially show negative results when it comes to the number of conversions you attain through social media campaigns.

With SeeLocal, we establish a highly targeted demographic for your campaign based on several factors. These factors include postcodes, previous searches and whether users have previously visited your website or competitor’s websites. With our local online advertising technology, we can establish whether social media ads are the best way to reach your audience, or whether a controlled mixture of display ads and social media ads would be more beneficial and would drive more conversions.

 

If you are interested in one of our campaigns, contact us for more information.

How To Destroy Your Marketing Content, Just Using Words.

The main aspect of advertising online, is how words are used to convey a message. If you get your words wrong, this can have a drastic effect on the success of your campaign.

Our first point, is that there is such thing as too many words. It’s all too easy to fill a post with unnecessary waffling simply because you need to get the word count up, or thinking that what you’re saying is really beneficial to your reader…when you’re actually just repeating yourself. One tip on how to avoid these issues, is to simply remove any filler words to keep it simple and to the point. Remember, your reader is going to read your piece for no longer than 10 seconds before deciding whether it’s worth their time so cut all the unnecessary words and stick to the point you want to make. Secondly, once you’ve written your first draft, which is likely to be triple the ideal word count, ruthlessly cut out anything that doesn’t relate directly to your subject or point- aim to cut about a third out and you’ll end up with an effective, clear and to-the-point piece that readers will enjoy.

Secondly, be careful with your use of jargon- using technical terms are usually only acceptable in high tech industries, where you know your readers know the technical terms for aspects of the business. In other areas, simplicity is key; imagine that you know nothing about the subject and ask yourself if you would understand your writing. If the answer is no, rewrite it so that you would.

Our third tip, is to include your audience within your writing. Don’t make the mistake of using first person pronouns, such as I, we, us, our- although it is important to discuss your company and what you’re doing, use second person pronouns too such as you, yours and your, to involve the reader in what you are discussing. Ultimately, your reader cares about what your company can do or provide for them, so enough about you and focus on them and how you can help.

 

To discuss how we can help you with your digital marketing, contact us– we’ll be happy to help.

 

Digital Transformation- What Does It Mean?

Digital transformation in the modern world is much more than developing a mobile site, app or social media strategy and producing an end product- it is all about the ongoing transformation of integrating digital aspects into the day-to-day life of the business.

For brands, this causes a range of new questions. When conducting a digital transformation project, who is solely responsible for it, and what does it involve?

The truth is, to have a successful digital aspect to your business, such as a website, social media accounts, or perhaps an app, there is no way of specifying where digital transformation begins and ends. When incorporating digital aspects into a business, the transformation is ongoing, and becomes another integral part of the business functions, rather than a project which suggests there is an end- with digital we can assure you there is no end…it’s here to stay.

When it comes to marketing online, it is not a case of a company or business simply marketing online, but about using the digital world we now live in, to market effectively and successfully.

It is easy for well established companies, who perhaps have not used digital means of selling or advertising before, to feel resistant to change.  Perhaps they don’t have staff who are confident in digital, or simply don’t understand the potential digital marketing can have for boosting a business’s sales. Unfortunately, this situation is all too common, particularly in smaller companies, who see digital transformation as a costly and time-consuming process, when it really doesn’t need to be.

We understand that to those who are not familiar with digital, it can be a daunting area to branch into. However, with statistics showing a huge growth year on year on companies using digital products as part of their marketing or sales it is highly important for companies to be monitoring the change and embracing it… because you can guarantee your competitors will be!

With digital marketing, businesses now have the opportunity to become highly customer focused, even more so than before. Specific demographics can be easily targeted through ad placements to reach customers who are more likely to be interested in your product or service. Companies can track the movements of the customers online, such as how they find their websites, what pages they looked at on the website and previous searches and interests, and target ads specifically to these customers if necessary through retargeting.

If you would like to discuss running a SeeLocal online marketing campaign, please contact us– we’ll be happy to help.

The Use Of Emoji’s in Digital Marketing

You wouldn’t think it, but using emoji’s within your content and online marketing campaigns can make a big impact on the success of your campaign.

Emoji’s were first created in 1999 in Japan, and were used on the earliest forms of mobile phones. The idea originally came from hieroglyphics used in ancient Egypt, using the concept of a visual language to communicate daily.

With 4/5 people aged 18-65  now using emoji’s on a regular basis, and 72% finding it easier to communicate emotions using emoji’s, surely it’s worth a try in your marketing campaign?

Emoji’s work in intriguing customers, particularly millennials’, allowing brands to take risks in approach to their marketing strategies by taking simplistic messages and adding a new level to them. The use of the emoji, allows messages and social posts to show more meaning and emotion behind them, that otherwise would not be available through text alone, even by simply using them within social posts. Emoji’s are a way of expressing feelings, emotions, likes and dislikes through tiny images and are quickly becoming a new language in themselves.

Emoji’s have been successful in many bigger marketing campaigns. One example that was particularly successful, was the WWF creating 17 new emoji’s for each endangered animal. The campaign was launched on twitter, and followers were encouraged to retweet the emoji’s, and donate 10p each time they did so.

How can I use Emoji’s in social posts?

  • To gain engagement- One way to incorporate emoji’s into your social media posts, is to get your followers to reply to you using just emoji’s. Hilary Clinton used this technique during the American Elections by asking her followers to describe to her using three emoji’s, how they felt about student loan debt.
  • Replace words- Particularly on twitter, don’t you hate it when you run out of available characters in your post and must re-do it to fit it all in? Emoji’s can help here if you can replace words in your post with emoji’s to save space!
  • Emoji competitions- post something using only emoji’s, and get your followers to guess what you’re saying, you could even offer a discount or prize for the first winner.

 

If you would like to discuss a  local online marketing campaign with us, please get in touch– we’ll be happy to help.

Hyperlocal Marketing

The term ‘hyperlocal’ in regards to marketing, seems as though it’s a newly thought out term to describe marketing in the modern day. However, what it really means is local advertising, which of course has been around since the beginning of time when advertising and marketing relied on word of mouth alone.

When a business advertises itself as hyperlocal, it simply means they are targeting local people- there is nothing more to it than that. The confusion, though, comes from traditional means of marketing such as leaflets, flyers, television ads, which tend to target less specific, wider audiences without focusing directly on highly targeted potential customers. For this reason, targeting specific groups seems brand new, and therefore to some people, seems like something unnecessary as businesses haven’t needed it before. The truth though, is that targeting specific markets relevant to your product or service is crucial to a successful campaign- how do you expect to generate more customers if you’re not targeting the right people?

This is where SeeLocal can help. SeeLocal is a local online advertising platform . We specialise in targeting specific audiences in business’ local areas, creating and distributing bespoke ads across a series of large online networks to defined audiences within target locations and postcodes. A common mistake people make when advertising, is if the way you deliver your content doesn’t need to change depending on whether you are targeting a wider or localised community. We understand the difference, and have expertise in approaching and gaining interest from local customers as a result of our campaigns changing the way businesses advertise online.

To be a successful hyperlocal business, it is important that not only are you targeting the right people effectively, but that you have a good landing page for when your ads generate traffic to your website.  SeeLocal have expertise in creating successful landing pages for a wide variety of clients. Your landing page needs to be neatly laid out, easy to navigate and show your business and products off properly.

Another aspect of hyperlocal marketing to think about- even if you are a small business, you will not be focusing on hyperlocal marketing forever. Ultimately, the aim is to grow as a business, and to generate brand awareness from a wide variety of customers from different places, right? Keep this in mind as you go along, as the problem many businesses then have when they have been successful in the hyperlocal marketing is that they don’t know how to move forward from it. Don’t be shocked when your business starts to grow- that is, after all, the whole point of marketing.

 

If you are interested in a hyperlocal marketing campaign with us, Contact Us– we’ll be happy to help